In January, the Alumni Association launched its first-ever comprehensive
survey, sent to alumni who graduated between 1937-2010. The need for a survey
emerged in response to a two-year, in-depth research effort focusing on alumni
data, spearheaded by a special task force of the Alumni Association’s board of
directors in 2010.
The findings indicated the need for a benchmarking survey
that gathered valuable information regarding alumni perceptions, involvement,
and satisfaction and identified ways the University can better serve and
communicate with its graduates.
To develop and administer the survey, the Alumni Association
partnered with Noel-Levitz, a market research firm that specializes in higher
education consulting. The Alumni Board and people in each of the four colleges
contributed input into the design of the survey.
The results revealed several key areas for potential growth,
and the Alumni Association is poised to respond to alumni needs and desires,
with an overarching goal of creating a more effective alumni engagement program
for the University.
View a complete executive summary of the survey.