Stritch unveils new visual identity, website

Sunday, October 7, 2012 10:55:00 PM

As part of its efforts to announce the beginning of the next 75 years in the history of the institution, Cardinal Stritch University is proud to unveil a new website and visual identity, which includes a new logo.

The most significant element in the new visual identity is the new logo. The logo treatment includes a rose window as the main visual element, as well as a refreshed typeface that reflects the tradition, excellence and innovation of the University.

Composite Stritch Logo

The rose window icon is based upon a rose window found at the Basilica of Saint Clare in Assisi, honoring the rich past of Stritch and the legacy of the Sisters of St. Francis of Assisi.

“The rose window logo is an announcement to the community that Cardinal Stritch University is moving forward boldly to meet the challenges of the 21st century learner,” said Dr. James Loftus, Stritch president. “Our 75th anniversary year has been a wonderful occasion to celebrate our past, and is an appropriate point at which to introduce this new logo as part of the University’s next chapter. But as we do, the tireless work of the Sisters is honored in everything that the rose window represents.”

The Baltimore-based Neustadt Creative Marketing created the new logo after extensive research. Over time, the existing “lamp” logo will be phased out and the rose window logo phased in. Although the “lamp” icon is being retired as the University’s logo, it will remain a visual element in the official University seal.

A second major change in the University’s visual identity is the move from maroon and gray to red and gray as the University’s official colors. Red was the official color of the University and was switched to maroon in 1998, when Stritch moved to University status and adopted the current logo and visual identity system. The return to red as one of the University’s official colors will provide additional vibrancy and visibility for Stritch. Maroon will remain as a palette color for the University, as it works well with the new red and also provides another connection to Stritch’s recent history. 


The official introduction was slated for Oct. 8, 2012 to take place during Franciscan Mission Week. Highlighted by Transitus, the evening prayer service commemorating the death of Francis, this week includes a number of activities, including the annual Blessing of the Animals and a Mass in honor of St. Francis' Feast day. 

This new logo and visual identity is the essential visual element of the redesigned, which went live today.

Fastspot, an interactive agency also based in Baltimore, worked with Stritch to develop a completely new design for, including graphic design, photography, and information architecture. Questions or comments regarding the new website can be directed to

Stritch has celebrated its 75th anniversary in 2012 with festive events that commemorate the University's rich history of transforming lives. Founded in 1937 by the Sisters of Saint Francis of Assisi as Saint Clare College with an inaugural class of four students, Stritch now welcomes more than 6,000 men and women from all faiths and ages to its campus and sites in three states.