College of Business and Management sponsors marketing challenge

Tuesday, February 18, 2014 5:40:00 PM

Marketing Challenge

In conjunction with the Metro Junior Achievement Business Challenge, the College of Business and Management recently sponsored a marketing competition for high school students.

Participants in the J.A. Business Challenge competed in teams of three, with the guidance of a business consultant, to operate a virtual business. The two highest ranking teams will advance to the statewide competition in May.

Students also competed in a marketing challenge, sponsored by the College of Business and Management.

A panel of College faculty and staff attended and participated in the event.

The panel included:

  • Dr. Peter Holbrook, dean of the College of Business and Management
  • Teon Austin, director of student experience, retention, and academic placement for the College of Business and Management
  • Dr. Mark Gesner, faculty chair of community engaged learning and leadership for the College of Business and Management
  • Zoua Xiong, community partner liaison and AmeriCorps*VISTA member

Holbrook addressed the group, and Gesner spoke with the students about both Stritch’s values and the College’s mission.

After learning about the University, students were instructed to generate social media content as if they were Stritch’s marketing staff.

Each team created three tweets to enhance recruitment efforts for the upcoming academic year.

Junior Achievement tweet

The panel reviewed the submissions and selected the winning entry- Grafton High School’s tweet:

“Adapt to a responsible conscious business planet. #stritchvalues”