In conjunction with the Metro Junior Achievement Business
Challenge, the College of Business and Management recently sponsored a marketing
competition for high school students.
Participants in the J.A. Business Challenge competed in teams
of three, with the guidance of a business consultant, to operate a virtual
business. The two highest ranking teams will advance to the statewide
competition in May.
Students also competed in a marketing challenge, sponsored by the College of Business
A panel of College faculty and staff attended and participated in the event.
Peter Holbrook, dean of the College of Business and Management
Austin, director of student experience, retention, and academic placement for
the College of Business and Management
Mark Gesner, faculty chair of community engaged learning and leadership for the
College of Business and Management
Xiong, community partner liaison and AmeriCorps*VISTA member
Holbrook addressed the group, and Gesner spoke with the students about both Stritch’s values and the
about the University, students were instructed to generate social media content
as if they were Stritch’s marketing staff.
Each team created
three tweets to enhance recruitment efforts for the upcoming academic year.
The panel reviewed the submissions and selected the winning entry-
Grafton High School’s tweet:
“Adapt to a
responsible conscious business planet. www.stritch.edu