New marketing initiative goes live, casting call for photo shoot

Wednesday, April 16, 2014 7:05:00 PM

On April 15, a new marketing initiative for the University successfully launched with outdoor billboards and a social media campaign centered on the question of “What is your mission?” with the tagline “Our mission is to help you find yours.”

Mission Campaign Launch Billboard

This public launch complements the radio and online advertisements that have been running for the past few months to promote a mission-based approach to a Stritch education. See what is being posted on Twitter and Instagram and share your mission on social media using the hashtag #stritchmission. View an ongoing collection of coverage online:

University Marketing has an open Casting Call for current students, faculty, and staff to participate in a photo shoot April 28 on campus. This is a chance for images to be featured on billboards, posters, and the University website. The crew will video each individual filling out  a mission card and then work with each participant for a brief photo shoot. There is no RSVP required. Locations and times are posted online.

As part of this rollout, alumni will be contacted separately but they are welcome to visit campus for this Casting Call.

To view the creative work being developed for this initiative, log in to My Stritch and select the “Marketing Initiatives” under “Stritch Resources.” For more information on opportunities to appear in the new marketing initiative, contact University Marketing at or (414) 410-4053.