Many of you have heard her voice; some may even spend time with her every day
Julie Davidson, ’90, is an on-air personality for Milwaukee’s B93.3 radio station, but the job requires much more than talking and playing music. The popular mid-day host also produces her show, writes advertising copy, contributes to the company’s social media feeds, keeps on top of news and weather bulletins, and emcees events in the community.
Although the list may sound overwhelming, Davidson believes the heavy and varied workload is actually what helps her connect with the audience.
“Some stations do not have live, or even local, hosts,” Davidson explained. “But we can take the time to reach out and connect with our audience in real time and with relevant information.”
Davidson’s radio career began 17 years ago. As a part-time host from 10 p.m.-2 a.m., she took every opportunity to fill in for colleagues when needed. After a few months, she was promoted to a full-time, day position. Davidson has grown with the company through three format changes and three studio relocations.
In addition to the “top notch” education she received during her undergraduate coursework at Stritch, Davidson established many relationships that continue to this day. In fact, she attributes her early ambition and success to the mentorship of the Stritch advisers and professors who made themselves available as Davidson and her classmates transitioned from students to new professionals; it is guidance she deems invaluable.
“There is, of course, a strong focus on education, but it is done in such a way that students feel a part of something else, a part of a community,” Davidson reflected. “You really can’t put a price tag on that.”