Brand Standards

Follow these standards when working on any collateral that represents the University in an official capacity.

Visual Identity System Information and Guidelines

Review the full brand identity manual and take note of core elements which include:

  • Brand strategy (page 2)
  • Logos (pages 5-34)
  • Official colors (pages 35-36)
  • Typefaces (pages 39-42)
  • Stationery and envelopes (pages 45-51)
  • Email signatures (page 61)

Digital Media Policy

The digital media policy applies to all digital media resources that provide official information about Cardinal Stritch University and includes guidelines for:

  • Website content
  • Social media accounts and content
  • Photography
  • Videography