Course Descriptions

BU 101 - Introduction to Business

(Credits: 3.00)

This is an introductory course that provides an overview of business and the role that business plays in economic, social, and political environments. In addition, it will provide exposure to the 21st century knowledge and skills that students need as business leaders in the Triple Bottom Line approach to business, management/leadership concepts, operations, marketing, organization and information systems thinking, human resources, and finance. There will be opportunities throughout the course to discuss current US and international businesses, and ethical issues related to business today. Students will focus on advantages and disadvantages of business ownership. This course focuses on applying theory to real world situations and incorporates case studies, simulations, mobile technology, debate, and discussion.

BU 105 - Entrepreneurship

(Credits: 3.00)

This course focuses on the concepts and tools related to the development of new entrepreneurial ventures. Lessons deal with the actual process of starting and managing growth of a new business venture. Students will discover critical aspects of entrepreneurship and write a business plan to pursue entrepreneurial opportunities.

BU 205 - Entrepreneurship in the Americas

(Credits: 3.00)

This course focuses on the concepts and tools related to developing a new entrepreneurial venture. Lessons deal with the actual process of starting and managing growth of a new business and the importance of understanding intercultural business communication. Students will discover critical aspects of entrepreneurship and the influence of commerce on peace through exploration of various examples throughout the Americas. During the semester, students work on a business plan focused on an entrepreneurial opportunity of their choice. This course may be used toward an advanced core certificate. Prerequisite: Sophomore standing or department consent.

BU 209 - Healthcare Economics

(Credits: 3.00)

This course studies basic health economic concepts. Core focus of this module is America’s health care industry. The student will have a better understanding of health insurance and healthcare financing. Students will be exposed to the current transformation of U.S. healthcare and different models of healthcare around the world, incorporating various techniques for economic evaluation in healthcare.

BU 228 - Business Writing

(Credits: 3.00)

This course will stress the rhetoric of business writing and focus not only on the writing of reports, letters, memos, summaries, and proposals but also on the use of oral reports and research related to each student's major interest. This course also is listed under EN 228. Prerequisite: EN 101, EN 102.

BU 235 - Business Law I

(Credits: 3.00)

This is a study of the nature and sources of law, and the principles of law dealing with business and everyday life. Topics include an overview of the American legal system, torts, product liability, business crimes, contract law, employment law, sales law, consumer protection, intellectual property, cyber law, business organizations, and international law. Prerequisite: Sophomore standing or department approval.

BU 280 - Sociology of Work

(Credits: 3.00)

This is a review and analysis of historical and contemporary economic trends and their impact on work at the micro and macro level. The course includes an overview of theoretical and empirical research on organizations and bureaucracies. Students will analyze intersections among work, family, and leisure, and links among inequality, race, gender, and work. Students will examine unions and professional organizations, and review public policy debates and legislation regarding corporations and work-related issues. This is also listed under SC 280. Prerequisite: SC 101 or sophomore standing.

BU 301 - Principles of Marketing

(Credits: 3.00)

This survey course covers marketing as an exchange process. Consideration is given to product development as well as how transactions in the marketplace are initiated, motivated, facilitated, and consummated by both business and non-business organizations. Each student will prepare an integrated marketing plan for a profit or a non-profit organization. Prerequisite: EC 201 or EC 202.

BU 302 - Marketing Strategy

(Credits: 3.00)

This course covers the marketing aspects of communication between the firm and its customers. Studies include a brief survey of behavioral sciences and their application to advertising, personal selling, and sales promotion. Students also will survey the social and legal restraints of promotion. Prerequisite: BU 301.

BU 304 - Marketing Research

(Credits: 3.00)

The course is concerned with research that provides information for marketing, decision making, and problem solving. The stress is on research design, sampling, measurement concepts, questionnaire design, observation and interviews, experimentation, data analysis, forecasting, and ethical issues. Prerequisite: BU 301, MT 120.

BU 306 - Sales Management

(Credits: 3.00)

Students learn the functions, skills and roles played by sales managers in a variety of organizations. This course introduces the principles of professional selling and provides students with the skills to efficiently and effectively communicate value and to develop long-term relationships with prospects and customers. Prerequisite: BU 301.

BU 307 - Organization and Management

(Credits: 3.00)

This course is a study of managerial challenges relating to such issues as actions and attitudes of people, quality, ethics/social responsibility, global environment, technology, ideology, and practical applications of management theory including the functions of organizing, planning, leading, and controlling. Case studies are emphasized.

BU 308 - Human Resources Management

(Credits: 3.00)

This course covers the art and science of human resource management from both practical and theoretical points of view. Students will learn the art of communication, motivation, training and development. Topics for discussion include sensitive human resource management issues -- sexual harassment, drug testing, wrongful discharge, employee involvement groups, ethical training and social media use in HR.

BU 311 - Business Finance

(Credits: 3.00)

This course covers the scope and environment of financial management, the valuation of financial assets (time value of money, bonds and stocks), investment in long-term assets (capital budgeting), capital structure, dividend policy, and financial forecasting. Prerequisite: AC 202, MT 120.

BU 331 - Advertising

(Credits: 3.00)

This course examines the promotional mix of the business firm. Emphasis is on the principles and practices of promotional research, media, copyrighting, layout, budgeting, and the legal aspects of advertising and promotion. Students develop an advertising campaign for a single product/service. Prerequisite: BU 301.

BU 335 - Business Law II

(Credits: 3.00)

This is a continuation of BU 235 and includes the study of commercial paper, bank deposits and collections, credit, secured transactions, bankruptcy, antitrust, insurance, real property, personal property, investor protection, and family law. Prerequisite: BU 235.

BU 340 - Global Business

(Credits: 3.00)

This course introduces students to the concept of the multinational corporation and attempts to determine the extent to which effective business practices can be transferred across national boundaries.

BU 344 - Management Across Cultures

(Credits: 3.00)

This course explores multiple facets of communication, leadership, and intercultural competencies that will prepare students to become effective local and global leaders in business, nonprofit organizations and the community at large.

BU 346 - Global Marketing

(Credits: 3.00)

This course covers development and management of international marketing programs. Students will study problems involved in marketing goods and services in foreign markets given their differing political, cultural and economic conditions. Special attention is given to adaptation of the marketing mix and entry strategies. Prerequisite: BU 301.

BU 348 - Global Human Resources Management

(Credits: 3.00)

This is a study of concepts, theories and empirical research on organizational behavior in the international scene. The emphasis is on the actual techniques, documents and procedures drawn from multinational corporations that have been using them successfully. The course covers analysis of basic personal features of the multinational environment, employee needs, transferring managerial expertise, the expatriate executive, compensation problems, and emerging trends. Prerequisite: BU 308.

BU 400 - Internship

(Credits: 3.00)

The internship experience provides students the opportunity to apply what they have learned in the classroom to a business setting. In addition to their on-site duties, interns will keep a weekly journal reflecting on their experience, participate in an online discussion with other interns, develop a resume and professional profile, and make a presentation about their internships. Prerequisite: Junior standing in major, department approval.

BU 401 - Senior Seminar: Organizational Leadership

(Credits: 3.00)

In this culminating course, students have an opportunity to incorporate concepts from all previous business courses through the writing of an integrative paper. Students address internal and external issues that organizations encounter, with an emphasis on leadership and ethics in decision making. Prerequisite: Junior standing in major, department approval.

BU 402 - Independent Study

(Credits: 3.00)

An independent study is available only to students who need a particular project/research to complete the requirements of an established program of study for which no course offerings are available. Approval by the department chair is required. Prerequisite: Department approval.

BU 403 - Practicum/Small Business Cases

(Credits: 1.00 - 3.00)

This experience is designed to provide qualified students with practical entrepreneurial experience working with small business. The practicum involves a supervised experience with a local business or not-for-profit organization. Students participating in Students In Free Enterprise (S.I.F.E.) may register for this course to receive credit. Prerequisite: Junior standing, department approval.

BU 410 - MIS Senior Seminar I

(Credits: 3.00)

In this culminating course, students will have an opportunity to incorporate concepts from all previous business courses and computer science courses through the writing of an integrative paper. Students will work in project teams, evaluate a business challenge or opportunity, design the solution, and prepare a feasibility study. Prerequisite: Junior standing.