Course Descriptions

Below is a list of all courses offered by the department.

SSM 502 - Social and Historical Aspects of Sport

(Credits: 3.00)

This course is designed to provide students with an overview of the major social issues involved in the world of sport. Issues impacting contemporary sport are covered, including gender inequity, race and ethnicity, youth, adolescent and adult programs, and media involvement by studying the historical development of sport.

SSM 506 - Contemporary Issues in Sport

(Credits: 3.00)

The purpose of this course is to create an awareness and understanding of the issues prevalent in the sport business industry today while providing various perspectives and developing possible solutions.

SSM 510 - Sport Organization and Management

(Credits: 3.00)

The purpose of this course is to demonstrate to the prospective sport manager the importance of a basic understanding of administration theory and practice. The course helps the student understand the sport managers' positions and the environment in which they must perform in organizational structures of sport organizations, both domestic and international.

SSM 512 - Financial Aspects of Sport

(Credits: 3.00)

At present, consumers of sport spend more than $250 billion each year. As the sport industry continues to grow, more in-depth analysis relative to the financial aspects of sport is paramount for sport managers. The purpose of this course will be directed at understanding these financial aspects and the impact they have on the collective sport industry and properties, inclusive of professional, intercollegiate, and non-profit sectors and national governing bodies. This course will examine financial management issues relevant to the business of sport including: budgets, profit and loss statements, private and public funding, principle sources of sport franchise revenue, tax incentives, the procurement process, and economic impact analysis. In addition, current financial trends such as revenue sharing and secondary market revenue streams will be key to course discussions.

SSM 520 - Sport Ethics and Leadership

(Credits: 3.00)

This course examines the concepts relating to effective management and leadership of the sport industry. Emphasis is on principles and techniques of management relating to programs, facilities, special events and personnel. The course helps students to establish a fundamental philosophy of sport from both a personal and professional capacity. It also answers the questions: what values will drive your actions and decision making in your professional life and what type of ethical code will you adopt?

SSM 536 - Sport Law

(Credits: 3.00)

This course is directed at understanding basic legal and regulatory concepts as they apply in the sport setting. As a practical matter, the course will aid the student in recognizing how these legal and regulatory concepts are applied in the administration and management of sport programs, governing bodies, facilities and personnel. Topics include Title IX compliance, risk management, and negligence.

SSM 542 - Sport Facilities Management and Design

(Credits: 3.00)

This course is designed to provide learning experiences in the administrative tasks of planning, designing, managing, and operating various types of athletic facilities. Financial, legal, risk and safety issues relevant to operating facilities will be examined. In addition, management principles and concepts as they affect program selection and scheduling of sport and fitness facilities also will be examined.

SSM 544 - Sport Marketing

(Credits: 3.00)

This course includes an in-depth study of sport marketing and the influence it has in accomplishing objectives in today's world of sport. It involves a thorough review of the product, be it a good or a service, and details bringing it to market. Topics include brand activation, advertising, promotions, location, pricing, sponsorships, licensing, market segmentation and the role of marketing research.

SSM 545 - Public Relations in Sport

(Credits: 3.00)

This course is designed to provide the student with an understanding of the field of public relations and its role in sport management. A clear understanding of the differences among public relations and advertising, marketing, publicity and promotion is provided. The basic areas of public relations covered include media relations and community relations, providing an understanding of public relations planning.

SSM 549 - Capstone: Sport Management

(Credits: 1.00 - 3.00)

The capstone course enables students to apply sport management knowledge and gain practical real-world sport experiences through the choice of two tracks; Project and Field Experience. In addition, the student will complete a portfolio which serves as the culminating experience linking program outcomes of the Sport Management program.