Course Descriptions

Below is a list of all courses offered by the department.

SSM 106 - Introduction to Sport Management

(Credits: 3.00)

This course exposes students to the expanding role of sport in society and the contemporary fields of sport management and athletic administration. The content includes a broad-based examination of the foundations of theory, techniques, culture and practices of management, as applied to all segments of the community.

SSM 201 - Economics of Sport

(Credits: 3.00)

This course provides the student with a foundation of economic thinking targeted at the sport industry. Topics include sport industry delivery, economic impact of sport, competition, market structures, and the future direction of the sport industry. Prerequisite: SSM 106.

SSM 205 - Sport Management Practicum

(Credits: 1.00 - 3.00)

The sport management practicum aims to provide students with a professional experience in sport management and approved areas. This experience is built around students career interests and provides tangible learning outcomes; develop professional competencies and skills in communication and project development. Also, students may develop new skills in leadership, marketing, event planning, and facility management. Note: Practicum contact hours do not count towards field experience 400 hours. Prerequisite: SSM 106 or consent of chair.

SSM 210 - Organization and Management in Sport

(Credits: 3.00)

This course focuses on principles in organizational design of sport entities and processes of management, including strategic planning, organizational effectiveness, policies, procedures, management planning skills, authority and delegation, problem solving and decision making. Prerequisite: SSM 106.

SSM 218 - Critical Issues in Athletics

(Credits: 3.00)

This course is designed to investigate, examine, review and discuss several contemporary issues/problems and opportunities facing sports and athletics today. Historical aspects of sport will be researched and evaluated to compare with current events in sport and to explore what changes or developments have occurred and how society and the world of sports have evolved.

SSM 236 - Basic Issues of Sport Law

(Credits: 3.00)

This course explores the evolution of legalities within the dynamic sport landscape, highlighting amateur and professional athletics, as well as governing bodies. The course content focuses on legal and regulatory foundations, supported by actual case studies, examining how litigation, regulations and legislation continue to shape the ever-changing sport industry in our global society. Prerequisite: SSM 106.

SSM 240 - Techniques and Theories of Coaching Youth Sport

(Credits: 3.00)

This course is designed to present the philosophical, sociological, and psychological basics for coaching youth sports. Coaching theory, administration, practice and organizational problems in youth sports are covered. Other emphasis is placed on selection of teams, recruiting, budget, motivation, relationship with family, and dealing with media.

SSM 242 - Sport Facilities Management

(Credits: 3.00)

This course provides students with fundamental knowledge and skills in designing and managing sport and recreational facilities. This course includes facility requirements and enhancements for both indoor and outdoor areas, site analysis, scheduling of facilities and events, equipment management, as well as maintenance of both facilities and equipment. Attention is given to the Americans with Disabilities Act, as well as issues of liability and risk management. Field trips are required. Prerequisite: SSM 106.

SSM 243 - International Sport Business

(Credits: 3.00)

This course focuses on the social, political and economic activities related to the globalization of sport, as well as international marketing, import/export strategies, manufacturing and shipping of goods. The course also includes the prospect of international travel to study the culture and sport of a specific country. Lectures by faculty of a host university, as well as local sport leaders, supplement the course work performed before and after the trip. Students are not required to take the trip, but it is strongly encouraged. Prerequisite: SSM 106.

SSM 244 - Sport Management Fundraising

(Credits: 3.00)

This course provides the student with a technical background in the areas of fundraising and grant writing. The course focuses on working within the structure of a not-for-profit organization, dealing with government agencies, structuring fundraising plans, and preparing a proposal package for foundation funding. A practical service-learning project enhances application to the field of study. Prerequisite: SSM 106.

SSM 245 - Sport Psychology

(Credits: 3.00)

This course covers the mental aspects of participation, helping students to understand why a person participates in sports, and what types of motivation will be effective in working with that individual. Several different theories of motivation and discipline from the player's point of-view will be explored.

SSM 303 - Sport Marketing

(Credits: 3.00)

This is a study of fundamental marketing concepts of the sport industry, sport as a unique product, sport consumer markets, marketing planning process, marketing mix, and determining the target market. Prerequisite: Junior standing or department approval.

SSM 310 - Organization and Management in Sport

(Credits: 3.00)

This course focuses on principles in organizational design of sport entities and processes of management, including strategic planning, organizational effectiveness, policies, procedures, management planning skills, authority and delegation, problem solving and decision making. Prerequisite: SSM 106.

SSM 312 - Sport Finance

(Credits: 3.00)

This course provides an economic analysis of the sport industry, with special emphasis on the market structure and conduct of baseball, football and hockey as played in North America. Topics include analysis of the work-leisure decisions of sports fans; trends in the market for sports franchises, players' salaries and salary distribution; the competitive balance in sports leagues; the impact of sports stadiums; and revenue-sharing media rights. Prerequisite: AC 201, junior standing or department approval.

SSM 320 - Motivation and Leadership in Sport

(Credits: 3.00)

This course focuses on leadership historically and philosophically by examining major theorists, models, and historical contexts. Students will explore major social, political, and cultural influences on leadership in sport organizations. Prerequisite: Junior standing or department approval
.

SSM 345 - Sport Media Relations

(Credits: 3.00)

This course provides a practical and conceptual foundation for students interested in sport management. Students will explore the formalized working relationships between the mass media and sport organizations. The course focuses on the interactions among the people and organizations involved in the flow of information to the public, including the connection between the informational and commercial sides of sport information management. Students will examine the roles and responsibilities of sports information specialists, their duties in disseminating information, and the legal and ethical issues they face. Additionally, students will have opportunities to practice many of the tasks of a sports information director, including but not limited to, writing news releases, holding news conferences and creating special events. Prerequisite: Junior standing or department approval.

SSM 350 - Sport Information Management

(Credits: 3.00)

This course is designed to provide the student with an understanding of statistical analysis of sport events and standing, odds and probability, computer programs for player and inventory management, and computer programs and resources for dissemination and retrieval of information.

SSM 405 - Field Experience: Sport Management

(Credits: 3.00 - 6.00)

This course is designed to provide the student with actual hands-on experience with a sport organization. Students work with organizations that allow them to observe and assist sport management professionals in a professional setting. Students will be able to utilize the theory learned in the classroom in the workplace. Prerequisite: Junior standing in major, departmental approval.

SSM 406 - Sport Management Senior Seminar

(Credits: 3.00)

This course is designed to look at the total environment of sport management as viewed by top managers in the field. Concepts developed in other business and sport management courses are implemented in research of topics. Actual sport management issues currently being addressed at an organization or institution are studied. Prerequisite: Senior standing in the major, departmental approval.

SSM 444 - Sport Management Fundraising

(Credits: 3.00)

This course provides the student with a technical background in the areas of fundraising and grant writing. The course focuses on working within the structure of a not-for-profit organization, dealing with government agencies, structuring fundraising plans, and preparing a proposal package for foundation funding. A practical service-learning project enhances application to the field of study. Prerequisite: Senior standing or department approval.

SSM 502 - Social and Historical Aspects of Sport

(Credits: 3.00)

This course is designed to provide students with an overview of the major social issues involved in the world of sport. Issues impacting contemporary sport are covered, including gender inequity, race and ethnicity, youth, adolescent and adult programs, and media involvement by studying the historical development of sport.

SSM 506 - Contemporary Issues in Sport

(Credits: 3.00)

The purpose of this course is to create an awareness and understanding of the issues prevalent in the sport business industry today while providing various perspectives and developing possible solutions.

SSM 510 - Sport Organization and Management

(Credits: 3.00)

The purpose of this course is to demonstrate to the prospective sport manager the importance of a basic understanding of administration theory and practice. The course helps the student understand the sport managers' positions and the environment in which they must perform in organizational structures of sport organizations, both domestic and international.

SSM 512 - Financial Aspects of Sport

(Credits: 3.00)

At present, consumers of sport spend more than $250 billion each year. As the sport industry continues to grow, more in-depth analysis relative to the financial aspects of sport is paramount for sport managers. The purpose of this course will be directed at understanding these financial aspects and the impact they have on the collective sport industry and properties, inclusive of professional, intercollegiate, and non-profit sectors and national governing bodies. This course will examine financial management issues relevant to the business of sport including: budgets, profit and loss statements, private and public funding, principle sources of sport franchise revenue, tax incentives, the procurement process, and economic impact analysis. In addition, current financial trends such as revenue sharing and secondary market revenue streams will be key to course discussions.

SSM 520 - Sport Ethics and Leadership

(Credits: 3.00)

This course examines the concepts relating to effective management and leadership of the sport industry. Emphasis is on principles and techniques of management relating to programs, facilities, special events and personnel. The course helps students to establish a fundamental philosophy of sport from both a personal and professional capacity. It also answers the questions: what values will drive your actions and decision making in your professional life and what type of ethical code will you adopt?

SSM 536 - Sport Law

(Credits: 3.00)

This course is directed at understanding basic legal and regulatory concepts as they apply in the sport setting. As a practical matter, the course will aid the student in recognizing how these legal and regulatory concepts are applied in the administration and management of sport programs, governing bodies, facilities and personnel. Topics include Title IX compliance, risk management, and negligence.

SSM 542 - Sport Facilities Management and Design

(Credits: 3.00)

This course is designed to provide learning experiences in the administrative tasks of planning, designing, managing, and operating various types of athletic facilities. Financial, legal, risk and safety issues relevant to operating facilities will be examined. In addition, management principles and concepts as they affect program selection and scheduling of sport and fitness facilities also will be examined.

SSM 544 - Sport Marketing

(Credits: 3.00)

This course includes an in-depth study of sport marketing and the influence it has in accomplishing objectives in today's world of sport. It involves a thorough review of the product, be it a good or a service, and details bringing it to market. Topics include brand activation, advertising, promotions, location, pricing, sponsorships, licensing, market segmentation and the role of marketing research.

SSM 545 - Public Relations in Sport

(Credits: 3.00)

This course is designed to provide the student with an understanding of the field of public relations and its role in sport management. A clear understanding of the differences among public relations and advertising, marketing, publicity and promotion is provided. The basic areas of public relations covered include media relations and community relations, providing an understanding of public relations planning.

SSM 549 - Capstone: Strategic and Tactical Approaches to Sport Management

(Credits: 1.00 - 3.00)

The capstone course enables students to apply sport management knowledge and gain practical real-world sport experiences through the choice of two tracks; Project and Field Experience. In addition, the student will complete a portfolio which serves as the culminating experience linking program outcomes of the Sport Management program.