University Marketing

What We Do

University Marketing collaborates with departments and programs across Stritch to build and execute the digital, social media, print, outdoor and broadcast marketing strategy. The print and digital work produced is seen by prospective students, families, alumni, school counselors, business leaders, politicians and partnership coordinators.
 

We Always Keep Learning

We also employ current Stritch students as Marketing Coordinators each semester to stay in touch with the interests of undergraduate and graduate students. All goals are clearly outlined in the University Marketing Action Plan. Every fall we meet with the deans of each college to review and refine the marketing plan for the upcoming year. The plan is then thoroughly reviewed and approved by all members of the University Cabinet, which includes the Office of the Provost and the Office of the President.

How We Do It

The team also manages, promotes and protects the Cardinal Stritch University brand in addition to placing and tracking results of all paid advertising and unpaid promotions. One of our primary goals is to maximize the results from every dollar invested in advertising. Another objective is to assist the Office of Admissions by advertising directly to potential students. Last year, 76% of inquiries and 42% of applications were directly attributed to paid and unpaid marketing initiatives. We use surveys, marketing data and an analysis of current trends in the industry to develop each comprehensive annual campaign.
 

Connect with Us!

We welcome questions, comments and invite you to meet with us to strengthen our advertising program. Contact us to connect or to share your thoughts and ideas! Representatives from media companies should email our office.

Student Recruitment


Admitted Students


Program Information


Partnerships


University Wide


Experiential

Design Services

  • Books
  • Brochures
  • Contact Cards
  • Content Editing
  • Copywriting
  • Event Agendas
  • Event Programs
  • Information Sheets
  • Invitations
  • Large-format Prints and Displays
  • Letterhead
  • Magazines
  • Flyers
  • Ground Signage
  • Maps
  • Parking Lot Signage
  • Photo Editing
  • Pop-up Signage
  • Postcards
  • Posters
  • Promotional Items
  • Script Writing
  • Stationary
  • Table Banners
  • Table Signage
  • Video Editing
  • Window Displays

 

Digital Advertising and Design

  • Advertising
  • Monitor Slides
  • Search Engine Optimization
  • Search Engine Marketing
  • Results Tracking
  • Videos for the Web

 

Traditional Advertising and Design

  • Billboards
  • Broadcast TV
  • Radio
  • Print Advertising (Newspapers)
  • Print Advertising (Magazines)
  • Results Tracking

 

Social Media Advertising and Management

  • Advertising
  • Copywriting
  • Engagement
  • Issues Management
  • Results Tracking
  • Strategy

 

Digital Media Policy     Brand Guidelines     Photo Release Form


 

Photo Sign-up and Release Form

In case we need to reach you on the day.
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Staff


Ken Cutts
Director of University Marketing

Zak Eden
Design Coordinator

Kat Wetherbee
Graphic Designer

Luke Sadowsky
Digital Media Coordinator
 


Photo Library Request

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Logo Request

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Frequently Asked Questions

Can you help me promote my upcoming event?

Of course! We love to help get Stritch events into the public eye. Please contact someone in University Marketing, or email marketing@stritch.edu to set up an initial meeting.  
 

Who can help me make a marketing piece for external use?

We’re here to help and we recommend against departments making their own material as it may conflict with brand standards. Contact University Marketing at marketing@stritch.edu to set up a meeting to discuss your needs.

How can you find and share my tweet?

We monitor and share relevant and helpful tweets as we discover them. Include a message tagging @stritchu or add one of the following hashtags:  #stritchlife, #stritchmission, #stritchwolves, #stritcharts

How do I add a slide to the hallway monitors?

University Marketing has access to the monitors to post your information. The system is maintained by the Office of Information Services. Contact Luke Sadowsky in University Marketing to get a posting displayed.
 

How do I add a message to the outdoor marquee sign? 

Laura Schreiner in University Communications can make changes to the marquee sign..

Who can help with a page or content on www.stritch.edu?

The Office of Information Services maintains the technology that powers our website. University Marketing can assist with changes to text and help address errors you discover.

- Contact the Office of Information Services at support@stritch.edu with any questions you have about website functionality

- Contact University Marketing at marketing@stritch.edu about creating or editing content. 

Where can I go with a press release request or media relations question?

Contact Kathleen Hohl in University Communications at (414) 410-4202. 
 

Who can advise me on adding a news item in Stritch News?

Contact University Communications at communications@stritch.edu.