University Marketing Results: 2016-2017

LAST UPDATED ON 9/7/2017

The following collection represents paid media efforts from August 1, 2016 to July 31, 2017. This page reflects only a portion of our overall marketing efforts in digital advertising, outdoor, transit, social media, broadcast TV, radio, and print advertising in newspapers, magazines and national special editions. Learn more about the services we provide and how you can connect with University Marketing to help promote Cardinal Stritch University.

Each team member also tracks the tasks they perform in addition to collecting performance metrics. In the 2016-17 academic year, the University Marketing team completed more than 700 advertising and design projects that total 10,220 tasks. Following, please find a list of the offices, initiatives and colleges we worked with the most:

  • Office of Admissions: 2,879
  • University Marketing: 944
  • Advancement or Communications: 736
  • College of Arts and Sciences: 728
  • College of Business and Management: 471
  • Project Pitch It: 439
  • College of Nursing and Health Sciences: 414
  • Community Engagement: 381
  • Student Success Center: 371
  • College of Education and Leadership: 367
  • Provost Office or Academic Affairs: 325
  • School of Continuing and Online Learning: 233
  • Office of Information Services: 221
  • Business Office: 180
  • President's Office or Cabinet: 145
  • Mission Integration: 117
  • Career Education and Experiential: 101
  • Performing Arts Department: 57
     

Thank you,

We are very pleased to announce that Cardinal Stritch University has won 14 marketing awards from the Higher Education Advertising Report! The winning submissions cover a variety of print and digital media created during the 2015-16 academic year. 

It is also a special honor to report that one of the entries, created by Katherine Wetherbee, was awarded “Best of Show” which is an honor limited to a total of 16 institutions. This year, over 2,250 entries were received from over 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. 336 institutions received awards. 16 institutions were recognized by the judges as a “Best of Show” winner. Gold awards were granted to 319 institutions, silver awards were awarded to 224 and bronze awards were awarded to 155 institutions. Here is what we won:

Best in Show: Magazine Advertising 
Gold: Imprinted Materials; Recruitment Table Cloth
Gold: Poster; Stritch Social/Stritch Life
Gold: Special Promotions; Stritch Internship Campaign
Gold: Magazine Series; Magazine Advertising (Best in show)
Gold: Fund Raising Campaign; Windows on Stritch
Silver: Publication Internal; Year In Review
Silver: New Media; Stritch Digital Advertising Campaign
Bronze: Newspaper Series; Newspaper Advertising
Merit: Social Media; Stritch Service Day Social Campaign
Merit: Outdoor; Transfer and Graduate Open House
Merit: Total Recruitment; Admit Packet
Merit: TV Single; Performing Arts Commercial
Merit: Special Event; New Student Orientation Materials
Merit: Special Event; Kendall Lecture Series

Here are the awards received by other schools in our state:

Bryant + Stratton College (counts out-of-state locations): 22 awards

Cardinal Stritch University: 14 awards

Carroll University: 2 awards
Mount Mary University: 1 awards
Rasmussen College (counts out-of-state locations): 7 awards
University of Wisconsin-Milwaukee: 5 awards
University of Wisconsin-Stout: 2 awards
UW-Whitewater: 3 awards

View the entire list of winners for 2017. We also received a considerable number of awards in 2015 and 2016

Paid Advertising

As of 10/25/16, we continue to promote our academic programs, department information, events, news, updates, and alumni mentions. We are still experiencing positive trends as followers of University accounts continues to grow, reaching a new all-time high of 32,617 followers on these major platforms: 3,248 on Facebook, 2,684 on Twitter, 25,906 on LinkedIn, 480 on Instagram, 293 on Snapchat and 6 on Pinterest.


Sponsored Social Media Posts

Throughout the year we post and promote events and academic programs on social media.

 

August 2016

Saturday Institues for Lay Ministries

2016 ACUBE Annual Meeting

Apply for Fall 2016 Fall Semester

 

September 2016

Fall Literacy Conference

Human Trafficking in Wisconsin: Myths, Realities, and Hope

Transfer to Stritch

Launch of SCOL

 

October 2016

Vote for Stritch in the Shepherd Express, Best of Milwaukee 2016

Kendall Lecture Series/Phil Klay

Campus Visit Day


November 2016

Transfer and Graduate Open House

Doctoral Visit Weekend

Forums on Faith

Saturdays at Stritch

Madison Master of Art in Teaching Info Session

Vote for Strith in the Shepherd Express, Best of Milwaukee 2016

Introduction to Marketing - Summer Class

 

December 2016

Medical Terminology - Summer Class

Intro to Interpersonal Communication - Summer Class

MBA Cohort Info Session at Gateway in Kenosha

Dr. Jeff Senese current event blog posts

 

January 2017

Should I Transfer Schools? - blog post

MATC Info Sessions

Doctoral Weekend Visit Day

Madison Area Tech College Transfer Fair

 

Feburary 2017

MATC - West Allis Info Session

Madison College Transfer Fair

MATC Transfer Fair

Nursing Preview Days

MATC - Mequon Info Session

Doctorates in Leadership Weekend Visit Day

Doctoral Weekend Visit Day

Adult and Graduate Open House

 

March 2017

B.S. in Elementary Education program

B.A. in Accounting program

B.A. in Business program

B.A. in International Business program

Graduate Guide download

B.A. in Chemistry program 

 

April 2017

Adult and Graduate Open House

MBA Cyber Security

B.S. in Management

MBA Program

A campaign set up where people can text certain words to the number 44222 and receive the option to download a PDF if they supply their email address. Once supplied the PDF will be emailed to them and through that we'll have their email to contact them further about applying to Stritch.


Campaigns

- Text "Stritch" to 44222 - High School Student Guide

- Text "Transfer" to 44222 - Transfer Student Guide

- Text "Advance" to 44222 - Evening and Working Adult Student Guide

- Text "Graduate" to 44222 - Graduate Student Guide

We have a comprehensive print advertising strategy that promotes admissions events, university events and academic programs. Ads have run in the following print newspapers and magazines. Please note, some publishers also offer digital options which we take advantage of on a case-by-case basis.

View Print Advertisements


- DiverseAbility

- Footlights Magazine

- FoxPoint of View

- Hispanic Network

- Mequon Beacon

- Milwaukee Community Journal

- Milwaukee Magazine

- Momentum Magazine (College Guide)

- Nursing Matters

- Shepherd Express

- The Capital Times (Madison)

- The Catholic Herald

- The Clarion

- The Jewish Chronicle

- The Journal-Sentinel

- The Madison Times (Madison)

- Transfer Times

- US Veterans Magazine

- USA Today (Pope Francis Special Edition)

- Washington Monthly (College Guide)

- Whitefish Bay Leaves

- Wisconsin Gazette

- Wisconsin Nurse

WMVS (MPTV)

Sponsorship of "Soundbreaking" premiered on MPTV Monday, November 14, 2016 as an eight-episode series. It aired primetime weeknights Monday, November 14, through Friday, November 18, 2016, and Monday, November 21, through Wednesday, November 23, 2016, from 9:00 p.m. to 10:00 p.m. Unlike other stations, there could be no direct calls to action, a website, or comparative langauge used. Their censors must also approve the visual and text.

Soundbreaking reaired in February 2017, on Wednesdays from February 1-22 at 8:00 p.m. on Channel 36.


WISN (ABC-12)

Each of the following events were featured in separate broadcast commercials:

10/21/16 to 10/28/2016
Campus Visit Day

11/4/16 to 11/11/16
Transfer and Graduate Open House

11/4/16 to 11/11/16
Doctoral Weekend Visit Day

12/5/16 to 12/14/16
"Text to Download" campaign for transfer students

12/5/16 to 12/14/16
"Text to Download" campaign for graduate students

1/13/17 to 1/21/17
Saturdays at Stritch

3/3/17 to 3/11/17
Saturdays at Stritch

3/3/17 to 3/11/17
Doctoral Weekend Visit Day

4/17/17 to 4/20/17
Adult and Graduate Student Open House

4/17/17 to 4/23/17
Mission-Driven Leaders, Joaquin Altoro, '02, '14

4/24/17 to 4/25/17
Meet with Admissions

 

Telemundo

Each of the following events were featured in separate commercials:

10/31/16 to 11/10/2016
Transfer and Graduate Open House

10/31/16 to 11/10/2016
Saturdays at Stritch

11/11/16 to 11/14/16
Mission-Driven Leaders

11/15/16 to 11/21/16
Targeting potential transfer students

1/30/17 to 2/26/17
General ad leading viewers to go.stritch.edu/events



Broadcast Radio

We are able to run our own content on most stations but some like NPR will use a script that is approved by their censors. The stations will vary based on event type and length of the run.
 

Events Advertised

- Kendall Lecture Series • NPR UWM • FM Radio

- Fall Campus Day • FM Radio

- Transfer and Graduate Open House • NPR UWM

- Saturdays at Stritch • FM Radio

- Theater Performance: Godspell • NPR UWM

- Mission-Driven Leaders • NPR UWM

 

List of Stations

- WUWM 89.7

- WMYX 99.1

- WLUM 102.1

- WRIT 95.7

- WLDB 98.3

- WKKV 100.7

- WXXS 103.7

 

Internet Radio (Pandora)

- 10/17-10/27: Pandora ads promoting "Campus Visit Day"

- 10/31-11/10: Pandora ads promoting "Transfer and Graduate Open House"

View Artwork

10/10/2016 to 10/13/2016
Digital outdoor promoting "The Unfinished Business of Higher Education"

10/10/2016 to 10/19/2016
Digital outdoor promoting "Fall Music Concert" 

10/20/2016 to 10/26/2016
Digital outdoor promoting "Kendall Lecture Series/Phil Klay"

10/21/2016 to 10/28/2016
Digital outdoor promoting "Fall Campus Day"

11/6/2016 to 11/11/2016
Digital outdoor promoting "Saturdays at Stritch" 

11/6/2016 to 11/11/2016
Digital outdoor promoting "Transfer and Graduate Open House" 

3/4/2017 to 3/10/2017
Digital outdoor promoting "Satruday Visit Day"

3/10/2017 to 3/16/2017
Digital outdoor promoting "Nursing Preview Days"

4/6/2017 to 4/12/2017
Digital outdoor promoting "Adult and Graduate Open House"

A large advertisement was up at Mitchell Airport in Terminal D beginning in March 2017 and stayed up until June 2017. This ad promoted messaging for travelors to learn how to learn on the go and more importantly shed light on our online programs along with the School of Continuing and Online Learning. The ad directed people to our blog post Tips for the Traveling Student.


Transit shelter advertisements began in December 2016 and promoted messaging for transfer students with a request to download our Transfer Student Guide (using text-to-download technology).

View Materials


They were located at these locations:

- Wisconsin Ave, 35ft E/O 9th St

- 6th St, 30ft S/O Wells St

- Wisconsin Ave, 85ft W/O Jefferson St

- Brady St, 35ft E/O Humboldt Ave

- Prospect Ave, 25ft N/O Wells St

- Plankinton, 55ft S/O Wells St

- Wisconsin Ave, 15ft W/O 16th St

- Jackson St, 20ft N/O Wells St

- Wisconsin Ave, 25ft E/O 22nd St

- Oakland Ave, 20 ft N/O Kenwood Ave

- Layton Blvd, 36ft N/O National Ave

- North Ave, 87ft W/O Murray Ave

- Farwell Ave, 75ft S/O North Ave

- Downer Ave, 23ft S/O Bradford Ave

- 27th St, 10ft N/O Lincoln Ave

- Cambridge Ave, 35ft N/O Brady St

- University Dr, 160ft S/O Sunkist Ave

- College Ave, 80ft E/) Prairie Ave

- 6th St, 22ft N/O Virginia St

- 60th St, 95ft S/O Burleigh St

Admissions and Recruitment Materials

Project-Based Design Work

Each staff member in University Marketing has supported the creation, set design, promotion, and launch of this TV show through a variety of print and digital media. Sign up for a viewing reminder and visit the website for the show.

View Materials


- Billboards
- Print and Digital Advertisements
- Stritch Commercial to Air During the Episodes
- Paid Social Media Promotions
- Vertical Retractors and Horizontal Banners
- Downloadable Paper Airplane Design
- Organic Social Media Coverage:
    - @ProjectPitchIt Twitter Account - Operated by University Marketing
    - Mentions of #ProjectPitchIt
- Facebook Live video of the media launch event
- Project Pitch It “Viewing Reminder” Page (designed by University Marketing)
- Project Pitch It Website (designed in collaboration with University Marketing)
Social media posts began on 11/29/2016 and continued through 4/22/2017 to promote individual courses. You can see the most recent posts by searching #StritchSummer, or clicking here. Once posted, specific courses will then be elevated through paid promotion. We also used social media as reminders for students to speak with their advisors, create buzz for new students, and push promotions suggested by the Summer Task Force.

A summer landing page was available, along with subpages for the College of Education and Leadership, the Ruth S. Coleman College of Nursing and Health Sciences and the Summer Work Program.

Summer at Stritch Materials     COEL Materials     CONHS Materials     Summer Work Materials


Digital ads (web-based, mobile, in-app) promoting collections of coursework provided by the College of Education and Leadership and the Ruth S. Coleman College of Nursing and Health Sciences started to take effect by 12/28/2016. Those ads directed traffic to the landing pages.

A postcard for academic advisors has been created and was printed over the holiday break. It was delivered to all student mailboxes on campus, for all students not graduating in May 2017, as a reminder to ask about summer courses in discussions with their academic advisor. The card will also dropped in home address mailboxes between 1/30/17 and 2/1/17 for families to be aware of summer course options. A secondary postcard was also created for academic advisors to hand out to students to promote the Summer Work Program.

Posters, along with napkin holder inserts promoting summer 2017 course sign up were created. Posters were printed and completed on Thursday, January 12, 2017 and were installed. Napkin holder inserts were printed and completed on Friday, January 13, 2017. They were installed within Union and Serra Hall Napkin Holders on Friday, January 13, 2017. A poster hung near the Experiential Learning and Career Education offices to promote the Summer Work Program was also created.

Posters and postcards for the College of Education and Leadership and the Ruth S. Coleman College of Nursing and Health Sciences coursework were approved by the dean of each college. They were printed and also made available as downloads on each college’s summer page.

- Ruth S. Coleman College of Nursing and Health Sciences
   - Medical Terminology: Poster and Postcard
   - Pathophysiology: Poster and Postcard

- College of Education and Leadership
   - Summer Academy: Poster and Postcard

On October 27, 2016, author Phil Klay delivered a keynote presentation as part of the 2016 Kendall Lecture Series. The University Marketing team promoted Klay's visit in digital outdoor billboards, local print, broadcast radio, social media promoted posts and email invitations. We found that targeted social media campaign brought the largest number of impressions and event RSVPs. The days before and after also included numerous events, so in collaboration with the Kendall Lecture Series Committee, the team also produced hallway banners, postcards, posters, and materials for the 2016 Common Read and University Advancement dinner.

View Materials


Paid advertising for the lecture:

- Digital Outdoor: In Milwaukee, running from 10/20/2016 to 10/26/2016.

- Radio: Ran on WRIT, WXXS, WMYX, WUWM from 10/17/2016 through 10/27/2016.

- Social Media: Promoted posts resulting in 500 engagements and a reach of 24,120.

- Print: Ran in The Milwaukee Community Journal, Shepherd Express and The Wisconsin Gazette.

 

Other supporting materials:

- Website: Homepage slider, Stritch website event information and landing pages

- President's Dinner: Invitation and Save-the-Date

- Hallway Banner

- Community Flyers: On display at local coffee shops (Starbucks and Stone Creek), Barnes and Noble, and libraries.

- Event Poster

- Event Postcard

- 2016 Common Read: 2016 event poster, student passport of activities, and donation drive

University Marketing has aided in the efforts to recruit from St. Joseph's College, a school which has closed in Rensslaer, Indiana. All advertising directed students to our infromational transfer student page. Below are the ways in which Marketing has helped to promote Stritch to the St. Joseph's students.

View Materials


- Newspaper advertisements in local Indiana/Lafayette newspapers

- Digital advertisements

- Facebook and Twitter ads

Since 2016, the University Marketing team has encouraged students, employees, and alumni, to vote for Stritch in the annual Best of Milwaukee competition hosted by The Shepherd Express. Each year our position improves. This year, Stritch placed in six categories—which is stronger than any activity from 2014 to 21016.

Here are our placements this year:

2016 Best of Milwaukee

- Best Online College/University (2nd place)

- Best Post-Graduate College/University (2nd place)

- Best Music Program (2nd place)

- Best College For Students Ages 35 And Up (3rd place)

- Best MBA Program (2nd place)

- Best Nursing School (3rd place)

 

"Call to Vote" Promotion

View Materials


- Campus Monitor Slide

- Digital Ad

- Social Media Posts