Business-to-Business and Community Relations Minor
Program Details
Program Overview
The Business-to-Business and Community Relations minor is perfect for those looking to have a career in business or with a nonprofit organization. You will learn strategies, tactics and skills for reaching multiple publics (customers, donors, community members, etc.), methods for handling a public relations crisis and ways to motivate publics to achieve the organization’s goals. In addition, you will explore the basics of communication from our personal branding course and have the opportunity to choose to pursue a deeper understanding of team dynamics or persuasive communication strategies and techniques.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
Business to Business and Community Relations Concentration is perfect for those looking to have a career in business or with a non-profit organization. Students learn strategies, tactics, and skills for reaching multiple publics (customers, donors, community members, etc.), how to effectively deal with a public relations crisis, and ways to motivate publics to achieve the organization’s goals.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.