Communications: Business-to-Business and Social Media Major
Strong communication is one of the top skills organizations are looking for in potential employees. We communicate with others every day — verbally and in writing — and it is essential to be clear and concise.
Communications at Stritch focuses on developing critical skills to help you become confident in the workplace. You can expect to learn applicable skills to work with nonprofit organizations and assess surveys and questionnaires, analyze what is working for the organization and determine areas for improvement. We focus on giving you real-life, professional experience so you will be able to properly communicate results before entering the workplace.
Program Details
Program Overview
This major prepares you for a career in public relations communication and organizational social media. Through your studies, you will learn traditional and new public relations techniques, along with social media strategy, execution and analytics for the business or nonprofit sector.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
Business to Business and Community Relations Concentration is perfect for those looking to have a career in business or with a non-profit organization. Students learn strategies, tactics, and skills for reaching multiple publics (customers, donors, community members, etc.), how to effectively deal with a public relations crisis, and ways to motivate publics to achieve the organization’s goals.
Courses in this Concentration
Concentration Overview
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Personal Branding
- Persuasive Communication
- Public Relations Strategies
- Public Relations Workshop
- Crisis Management
- Research and Analytics
- Social Media and Society
- Social Media Marketing
- Strategic Social Media
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Internship Sites
The Stritch Communication program prepares students to gain direct experience through internship experiences.
Placement sites may include:
- Aflac
- Campus Vote Project
- Cardinal Stritch University (Admissions and Communications Department)
- Catholic Charities
- Elite Sports Club
- Leaders Initiative Program
- Medical College of Wisconsin
- Milwaukee Chamber Theatre
- Milwaukee Justice Center
- Milwaukee Radio Alliance
- National Basketball Academy
- Northwestern Mutual
- Spanish Journal Newspaper/Azteca WI 38
- St. Thomas More High School
- Target
- Urban Ecology Center - Riverside Park
- Venyoeu
- Wisconsin LGBT Chamber of Commerce
- WISN-TV
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Dr. Barbara Spies
Chair - Undergraduate Business & Communication
Our program is dynamic. We are always changing and improving by looking at the world around us, making our courses adaptable to the organizations outside of them.
Miles Jett, '21
Interdisciplinary Studies
You have the opportunity to create your own future. You can always push past your potential depsite what life has to throw your way. I have the honor of being the very first student to graduate with an Interdisciplinary Studies degree.
Camillia Washington, '23
Communications and Business to Business Social Media with concentrations in Criminology and Policing
Limitless has provided me information on what classes are beneficial to take for my majors and concentrations. The classes relate to eachother in ways that are connected through additional courses throughout the program.
Cassie Ziegelbauer, ‘18
Arena Marketing Coordinator at Milwaukee Bucks, Inc
The faculty in the Communication department are the most supportive group of people. Throughout my college career I leaned on the faculty numerous times – how to navigate studying abroad, how to improve my public speaking skills, and just overall life lessons.
Business-to-Business and Social Media
This major will prepare you for a career in public relations communication and organizational social media. You will learn traditional and new public relations techniques, along with social media strategy, execution, and analytics for the business or non-profit sector.
With our Limitless Curriculum, you can create an academic pathway that best fits your interest.
Required Concentrations
Concentration Overview
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
Courses in this Concentration
Concentration Overview
Business to Business and Community Relations Concentration is perfect for those looking to have a career in business or with a non-profit organization. Students learn strategies, tactics, and skills for reaching multiple publics (customers, donors, community members, etc.), how to effectively deal with a public relations crisis, and ways to motivate publics to achieve the organization’s goals.
Courses in this Concentration
Career Opportunities for Communication Majors
A degree in communications can be the right fit for those who are interested in creating content that can be used to influence, entertain, and inform others to a greater audience!
Employment in media and communication occupations is projected to grow 4 percent from 2019 to 2029, about as fast as the average for all occupations, and will result in about 46,200 new jobs. Demand for media and communication occupations is expected to arise from the need to create, edit, translate, and disseminate information through a variety of different platforms (Bureau of Labor Statistics, 2017).
Source: Bureau of Labor Statistics
Contact admissions or the program faculty with questions about this program.
Barb S. Spies
Director of Mission Integration
