Communications: Corporate and Social Media Major
Program Details
Program Overview
This major prepares you for a career in business and organizational social media. You will learn strategies for communication at the corporate level along with social media strategy, execution and analytics for the business or nonprofit sector.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
Corporate Communication Concentration equips students with the tools they need to communicate at the corporate level. Includes strategies and tactics for communicating with different audiences in writing and face-to-face, public speaking, and working in teams.
Courses in this Concentration
Concentration Overview
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Personal Branding
- Team Dynamics
- Communication Tactics
- Strategic Speaking
- Professional Communication
- Research and Analytics
- Social Media and Society
- Organizational Social Media
- Social Media for Public Relations and Marketing
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Contact admissions or the program faculty with questions about this program.
Barbara S. Spies
Chair - UG Business & Communication|Faculty - Communication Arts
