Communications: Corporate and Social Media Major
Strong communication is one of the top skills organizations are looking for in potential employees. We communicate with others every day — verbally and in writing — and it is essential to be clear and concise.
Our Communications program focuses on developing these critical skills to help students become confident in the workplace and their daily lives. Students can expect to apply what they learn in the classroom to their work with nonprofit organizations as they assess surveys and questionnaires, analyze what is working for the organization and determine areas for improvement. We focus on giving our students real-life, professional experience so they will be able to properly communicate results before entering the workplace.
Corporate and Social Media
This major prepares students for a career in business and organizational social media. Students learn corporate communication and social media strategies, as well as execution and analytics for the business or nonprofit sector.
With our Limitless Curriculum, students can create an academic pathway that best fits their interest.
Required Concentrations
Overview
The Corporate Communications concentration equips students with the tools they need for success, including strategies and tactics for communicating with different audiences in writing and face-to-face, public speaking and working in teams.
Courses in this Concentration
Concentration Overview
Students learn how organizations use social media to spread their message, earn revenue and connect with their publics. Additionally, students learn current research and analytic techniques to develop social media campaigns. Our Social Media concentration builds the skills needed for a variety of employment opportunities in this fast-growing field.
Courses in this Concentration
Dr. Barbara Spies
Chair - Undergraduate Business & Communication
Our program is dynamic. We are always changing and improving by looking at the world around us, making our courses adaptable to the organizations outside of them.
Miles Jett, '21
Interdisciplinary Studies
You have the opportunity to create your own future. You can always push past your potential depsite what life has to throw your way. I have the honor of being the very first student to graduate with an Interdisciplinary Studies degree.
Cassie Ziegelbauer, ‘18
Arena Marketing Coordinator at Milwaukee Bucks, Inc
The faculty in the Communication department are the most supportive group of people. Throughout my college career I leaned on the faculty numerous times – how to navigate studying abroad, how to improve my public speaking skills, and just overall life lessons.
Program Details
Program Overview
This major prepares you for a career in business and organizational social media. You will learn strategies for communication at the corporate level along with social media strategy, execution and analytics for the business or nonprofit sector.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
Corporate Communication Concentration equips students with the tools they need to communicate at the corporate level. Includes strategies and tactics for communicating with different audiences in writing and face-to-face, public speaking, and working in teams.
Courses in this Concentration
Concentration Overview
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Personal Branding
- Team Dynamics
- Communication Tactics
- Strategic Speaking
- Professional Communication
- Research and Analytics
- Social Media and Society
- Social Media Marketing
- Strategic Social Media
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Internship Sites
The Communications program prepares students to gain direct experience through internship experiences.
Placement sites may include:
- Aflac
- Campus Vote Project
- Cardinal Stritch University (Admissions and Communications Department)
- Catholic Charities
- Elite Sports Club
- Leaders Initiative Program
- Medical College of Wisconsin
- Milwaukee Chamber Theatre
- Milwaukee Justice Center
- Milwaukee Radio Alliance
- National Basketball Academy
- Northwestern Mutual
- Spanish Journal Newspaper/Azteca WI 38
- St. Thomas More High School
- Target
- Urban Ecology Center - Riverside Park
- Venyoeu
- Wisconsin LGBT Chamber of Commerce
- WISN-TV
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Career Opportunities for Communication Majors
A degree in communications can be the right fit for those who are interested in creating content that can be used to influence, entertain and inform others!
Employment in media and communication occupations is projected to grow 4 percent from 2019 to 2029 — as fast as the average for all occupations — and will result in approximately 46,200 new jobs. Demand for media and communication occupations is expected to arise from the need to create, edit, translate and disseminate information through a variety of platforms (Bureau of Labor Statistics, 2017).
Source: Bureau of Labor Statistics
Career Options Potential Salaries
Contact admissions or faculty with questions about this program.
Barb S. Spies
Director of Mission Integration|Chair of Graduate Business and Communication