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Communications: Business-to-Business and Social Media Major

Program Overview

This major prepares you for a career in public relations communication and organizational social media. Through your studies, you will learn traditional and new public relations techniques, along with social media strategy, execution and analytics for the business or nonprofit sector.

Program Concentrations

This program is made up of the following concentrations. Learn more about concentrations.

Concentration Overview

Business to Business and Community Relations Concentration is perfect for those looking to have a career in business or with a non-profit organization. Students learn strategies, tactics, and skills for reaching multiple publics (customers, donors, community members, etc.), how to effectively deal with a public relations crisis, and ways to motivate publics to achieve the organization’s goals.

Concentration Overview

Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.

Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.

Program Coursework

The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.

Liberal Arts Core

The Liberal Arts Core Curriculum is rooted in the Liberal Arts and our Franciscan heritage. It is designed to create a framework to develop knowledge, skills, and responsibilities necessary to educate students so that they will be prepared to contribute to the world guided by a concern for issues of justice and ethical behavior.

LEADERSHIP:  4 credits
  • Freshman Seminar (1 cr.)
  • Spiritual & Ethical Literacy (3 cr.) 
FOUNDATIONAL LITERACIES/SKILLS:  12 credits
  • Personal Branding Communication (3 cr.)
  • Writing for the 21st Century (3 cr.)*
  • Quantitative Problem Solving (3 cr.)*
  • Language & Culture (3 cr.)
*For ‘Writing for the 21st Century’ (English) and ‘Quantitative Problem Solving’ (Math), you may need additional courses depending on your placement.

CORE LITERACIES:  15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
  • Narratives of Identity       (3 cr.)
  • Science, Environment & Culture (3 cr.)   
  • Social Tensions (3 cr.)    
  • The American Experience (3 cr.)
  • Approving the Better Things (3 cr.)

Professional Core

Culminating Experience

Giving students a culminating experience as well as practical work experience, the Professional Core is a graduation requirement for every Stritch student in a bachelor’s degree program. This bachelor’s degree program includes completion of the Professional Core consisting of three courses:
  • Pre-Internship
  • Internship
  • Capstone
Contact admissions or the program faculty with questions about this program.

Admissions

Barbara S. Spies

Faculty - Communication Arts

CAS - Communication/Public Relations

bsspies@stritch.edu

(414) 410-4691