Program Details
Program Overview
This concentration addresses the human element of business administration through an examination of the employee and the consumer and a focus on strategies to effectively communicate with both audiences.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
This concentration addresses the human element of business administration through an examination of the employee and the consumer and a focus on strategies to effectively communicate with both audiences.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Principles of Marketing
- Consumer Behavior
- Team Dynamics
- Persuasive Communication
- Social Media Marketing
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.