Business Communication Major
Program Details
Program Overview
You will learn the concepts and theories that are foundational to any business program, along with business concepts in relation to law, management, marketing and corporate communications. In addition, you will pursue a deeper understanding of the persuasive communication strategies and techniques that lead to high sales numbers.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
This concentration provides students with the concepts and theories that are foundational to any business program.
Concentration Overview
This concentration expands student understanding of business concepts in relation to law, management, and marketing.
Courses in this Concentration
Concentration Overview
Corporate Communication Concentration equips students with the tools they need to communicate at the corporate level. Includes strategies and tactics for communicating with different audiences in writing and face-to-face, public speaking, and working in teams.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Persuasive Communication
- Introduction to Business
- Business Ethics
- Introduction to Management Information Systems
- Intercultural Communication
- Consumer Economics/Personal Finance
- Business Law I
- Principles of Marketing
- Organization and Management
- Professional Communication
- Team Dynamics
- Communication Tactics
- Strategic Speaking
- Professional Communication
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Contact admissions or the program faculty with questions about this program.
Carl D. Mueller
Chair - Honors Program|Associate Dean - College of Undergraduate Studies
