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Public Relations Major

Program Overview

You will learn to effectively execute strategies and tactics to reach multiple publics (customers, donors, community members, etc.), to deal with a public relations crisis, and to motivate publics to a business or nonprofit organization’s goals. You also will learn how organizations use social media to spread their message, capture dollars, and connect to their publics. You may combine these studies with a focus on visual communication through art and digital design (e.g., computer graphics, photography, time-based media and web design) to pursue a career in business or with a nonprofit; or develop skills in graphic design and visual communication (e.g., typography and page layout, digital photography, marketing and video production) to discover more professional opportunities.

Program Concentrations

This program is made up of the following concentrations. Learn more about concentrations.

Concentration Overview

The Digital Arts concentration is for students who want a focus on visual communication through art and digital design (e.g., computer graphics, photography, time based media, and web design). Communicating ideas in the workplace, in the classroom, or online demands clarity, precision, efficiency, visual impact, and an awareness of diverse audiences.

Concentration Overview

The Graphic Design Concentration will develop your skills in graphic design and visual communication (e.g. typography and page layout, digital photography, marketing and video production). We prepare you for a visually complex world and across multiple platforms of creative design solutions.

Concentration Overview

Business to Business and Community Relations Concentration is perfect for those looking to have a career in business or with a non-profit organization. Students learn strategies, tactics, and skills for reaching multiple publics (customers, donors, community members, etc.), how to effectively deal with a public relations crisis, and ways to motivate publics to achieve the organization’s goals.

Concentration Overview

Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.

Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.

Liberal Arts Core

The Liberal Arts Core Curriculum is rooted in the Liberal Arts and our Franciscan heritage. It is designed to create a framework to develop knowledge, skills, and responsibilities necessary to educate students so that they will be prepared to contribute to the world guided by a concern for issues of justice and ethical behavior.

LEADERSHIP:  4 credits
  • Freshman Seminar (1 cr.)
  • Spiritual & Ethical Literacy (3 cr.) 
FOUNDATIONAL LITERACIES/SKILLS:  12 credits
  • Personal Branding Communication (3 cr.)
  • Writing for the 21st Century (3 cr.)*
  • Quantitative Problem Solving (3 cr.)*
  • Language & Culture (3 cr.)
*For ‘Writing for the 21st Century’ (English) and ‘Quantitative Problem Solving’ (Math), you may need additional courses depending on your placement.

CORE LITERACIES:  15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
  • Narratives of Identity       (3 cr.)
  • Science, Environment & Culture (3 cr.)   
  • Social Tensions (3 cr.)    
  • The American Experience (3 cr.)
  • Approving the Better Things (3 cr.)

Professional Core

Culminating Experience

Giving students a culminating experience as well as practical work experience, the Professional Core is a graduation requirement for every Stritch student in a bachelor’s degree program. This bachelor’s degree program includes completion of the Professional Core consisting of three courses:
  • Pre-Internship
  • Internship
  • Capstone
Contact admissions or the program faculty with questions about this program.

Admissions

Carl D. Mueller

Chair - Honors Program|Assoc Dean College of Arts and Sciences

CAS - Dean's Office|CAS - Math/Computer Science

cd2mueller@stritch.edu

(414) 410-4376