Public relations differs from marketing by focusing on the connections organizations make with those both inside and outside the business. This program balances visual perceptions through art and the communicative perceptions to build relationships effectively. Students will gain skills in creating digital art through graphic design and photography in addition to skills in creating effective messaging for an organization.
Public Relations Jobs
A bachelor's degree in public relations can meet the entry-level requirements for careers in advertising, marketing, and public relations.
You will learn to effectively execute strategies and tactics to reach multiple publics (customers, donors, community members, etc.), to deal with a public relations crisis, and to motivate publics to a business or nonprofit organization’s goals. You also will learn how organizations use social media to spread their message, capture dollars, and connect to their publics. You may combine these studies with a focus on visual communication through art and digital design (e.g., computer graphics, photography, time-based media and web design) to pursue a career in business or with a nonprofit; or develop skills in graphic design and visual communication (e.g., typography and page layout, digital photography, marketing and video production) to discover more professional opportunities.
The Digital Arts concentration is for students who want a focus on visual communication through art and digital design (e.g., computer graphics, photography, time based media, and web design). Communicating ideas in the workplace, in the classroom, or online demands clarity, precision, efficiency, visual impact, and an awareness of diverse audiences.
The Graphic Design Concentration will develop your skills in graphic design and visual communication (e.g. typography and page layout, digital photography, marketing and video production). We prepare you for a visually complex world and across multiple platforms of creative design solutions.
Business to Business and Community Relations Concentration is perfect for those looking to have a career in business or with a non-profit organization. Students learn strategies, tactics, and skills for reaching multiple publics (customers, donors, community members, etc.), how to effectively deal with a public relations crisis, and ways to motivate publics to achieve the organization’s goals.
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
The Liberal Arts Core Curriculum is rooted in the Liberal Arts and our Franciscan heritage. It is designed to create a framework to develop knowledge, skills, and responsibilities necessary to educate students so that they will be prepared to contribute to the world guided by a concern for issues of justice and ethical behavior.
LEADERSHIP: 4 credits
Freshman Seminar (1 cr.)
Spiritual & Ethical Literacy (3 cr.)
FOUNDATIONAL LITERACIES/SKILLS: 12 credits
Personal Branding Communication (3 cr.)
Writing for the 21st Century (3 cr.)*
Quantitative Problem Solving (3 cr.)*
Language & Culture (3 cr.)
*For ‘Writing for the 21st Century’ (English) and ‘Quantitative Problem Solving’ (Math), you may need additional courses depending on your placement.
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
Narratives of Identity (3 cr.)
Science, Environment & Culture (3 cr.)
Social Tensions (3 cr.)
The American Experience (3 cr.)
Approving the Better Things (3 cr.)
Giving students a culminating experience as well as practical work experience, the Professional Core is a graduation requirement for every Stritch student in a bachelor’s degree program. This bachelor’s degree program includes completion of the Professional Core consisting of three courses:
Cassie Ziegelbauer, ‘18
Arena Marketing Coordinator at Milwaukee Bucks, Inc
The faculty in the Communication department are the most supportive group of people. Throughout my college career I leaned on the faculty numerous times – how to navigate studying abroad, how to improve my public speaking skills, and just overall life lessons.
Laura Ellingen, '19
Public Relations & Marketing Major at Milwaukee Repertory Theater
One of the greatest things about the Communication department is that we had the opportunity to work closely with our professors in every class. That really allowed me to build strong relationships that helped me not only in my classroom experience, but also as I started on my professional career.
Our program offers the unique opportunity to have in depth knowledge and experience in both art and communication to provide strong skills that are attractive to employers.
Our students have gained practical experience through internships and through guest speakers in classes to prepare for their careers.
Internship sites may include:
Campus Vote Project
Cardinal Stritch University - University Communications, Undergraduate Admissions
Elite Sports Club
Leaders Initiative Program
Medical College of Wisconsin
Milwaukee Chamber Theatre
National Basketball Academy (Milwaukee Bucks)
Spanish Journal Newspaper
St. Thomas More High School
Urban Ecology Center
Wisconsin LGBT Chamber of Commerce
Contact admissions or the program faculty with questions about this program.