Social media marketing combines expertise in social media tools with strategic understanding of marketing practices. Students can expect to learn persuasive techniques combined with strategic understanding of how social media allows for effective marketing practices. Our courses provide the basis for excellent communication in this field.
Social Media Marketing Jobs
Our social media courses add professional certifications into their curriculum while our human resources and marketing concentration provides business knowledge.
You will learn how organizations use social media to spread their messages, capture dollars, and connect to their publics. In addition, you will explore the current research and analytic techniques used to inform social media campaigns.
This concentration addresses the human element of business administration through an examination of the employee and the consumer and a focus on strategies to effectively communicate with both audiences.
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
The Liberal Arts Core Curriculum is rooted in the Liberal Arts and our Franciscan heritage. It is designed to create a framework to develop knowledge, skills, and responsibilities necessary to educate students so that they will be prepared to contribute to the world guided by a concern for issues of justice and ethical behavior.
LEADERSHIP: 4 credits
Freshman Seminar (1 cr.)
Spiritual & Ethical Literacy (3 cr.)
FOUNDATIONAL LITERACIES/SKILLS: 12 credits
Personal Branding Communication (3 cr.)
Writing for the 21st Century (3 cr.)*
Quantitative Problem Solving (3 cr.)*
Language & Culture (3 cr.)
*For ‘Writing for the 21st Century’ (English) and ‘Quantitative Problem Solving’ (Math), you may need additional courses depending on your placement.
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
Narratives of Identity (3 cr.)
Science, Environment & Culture (3 cr.)
Social Tensions (3 cr.)
The American Experience (3 cr.)
Approving the Better Things (3 cr.)
Giving students a culminating experience as well as practical work experience, the Professional Core is a graduation requirement for every Stritch student in a bachelor’s degree program. This bachelor’s degree program includes completion of the Professional Core consisting of three courses:
Kiara Redman-Trotter, '23
Social Media Marketing
There are endless possibilities within the marketing field. I plan on entering the sports marketing field following graduation.
Camry Dillie, '23
Double major in Sport and Recreation Business and Social Media Marketing
The Limitless Curriculum gives me the chance to explore my options to determine where I see myself in the future.
Our courses focus on ethical communication to create positive connections in a community to an organization.
Students are given the opportunity to apply their skills through internships.
Ambas Financial Services, LLV
Cardinal Stritch University (Marketing Department, Performing Arts Department, etc)
Eagle Management RE, LLC
Elite Sports Club
Golden Spiral Digital
Good Earth Lighting
Global Power Components
Green Tree Corporation
Hatch Staffing Services
Humber Mundie & McClarly
Jose's Blue Sombrero
Kastijun LTD - Waste Management Company
Milwaukee Marriott Downtown
Milwaukee Power Hockey
Mission Control/Big Lake Records
Molino Victoria S.A
Networth Realty of Phoenix
Robert W. Baird & Co
United Community Center
West Point Financial Group
Wisconsin LGBT Chamber of Commerce
4th Dimension Recovery Centers
Contact admissions or the program faculty with questions about this program.