Social Media Marketing Major
Program Details
Program Overview
You will learn how organizations use social media to spread their messages, capture dollars, and connect to their publics. In addition, you will explore the current research and analytic techniques used to inform social media campaigns.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
This concentration addresses the human element of business administration through an examination of the employee and the consumer and a focus on strategies to effectively communicate with both audiences.
Courses in this Concentration
Concentration Overview
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Human Resources Management
- Consumer Behavior
- Team Dynamics
- Persuasive Communication
- Social Media for Public Relations and Marketing
- Research and Analytics
- Strategic Social Media
- Organizational Social Media
- Social Media for Public Relations and Marketing
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Contact admissions or the program faculty with questions about this program.
Carl D. Mueller
Chair - Honors Program|Assoc Dean College of Arts and Sciences
