Skip to main content

Social Media Marketing Major

Are you interested in using the power of social media to help organizations best market their offerings?  A social media marketing degree will allow you to understand best trending practices to implement into an effective marketing strategy.
Social media marketing combines expertise in social media tools with strategic understanding of marketing practices. Students can expect to learn persuasive techniques combined with strategic understanding of how social media allows for effective marketing practices. Our courses provide the basis for excellent communication in this field. 

Social media marketing

Social Media Marketing Jobs

Our social media courses add professional certifications into their curriculum while our human resources and marketing concentration provides business knowledge. 

Job opportunities can include the following:

  • Social Media Consultant
  • Social Media Manager
  • Social Media Strategist
  • Brand Managers
  • Search Engine Optimization (SEO) Analyst
  • Community Manager

Careers & Salaries

Program Overview

You will learn how organizations use social media to spread their messages, capture dollars, and connect to their publics. In addition, you will explore the current research and analytic techniques used to inform social media campaigns.

Program Concentrations

This program is made up of the following concentrations. Learn more about concentrations.

Concentration Overview

This concentration addresses the human element of business administration through an examination of the employee and the consumer and a focus on strategies to effectively communicate with both audiences.

Concentration Overview

Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.

Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.

Program Coursework

The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.

Liberal Arts Core

The Liberal Arts Core Curriculum is rooted in the Liberal Arts and our Franciscan heritage. It is designed to create a framework to develop knowledge, skills, and responsibilities necessary to educate students so that they will be prepared to contribute to the world guided by a concern for issues of justice and ethical behavior.

LEADERSHIP:  4 credits
  • Freshman Seminar (1 cr.)
  • Spiritual & Ethical Literacy (3 cr.) 
  • Personal Branding Communication (3 cr.)
  • Writing for the 21st Century (3 cr.)*
  • Quantitative Problem Solving (3 cr.)*
  • Language & Culture (3 cr.)
*For ‘Writing for the 21st Century’ (English) and ‘Quantitative Problem Solving’ (Math), you may need additional courses depending on your placement.

CORE LITERACIES:  15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
  • Narratives of Identity       (3 cr.)
  • Science, Environment & Culture (3 cr.)   
  • Social Tensions (3 cr.)    
  • The American Experience (3 cr.)
  • Approving the Better Things (3 cr.)

Professional Core

Culminating Experience

Giving students a culminating experience as well as practical work experience, the Professional Core is a graduation requirement for every Stritch student in a bachelor’s degree program. This bachelor’s degree program includes completion of the Professional Core consisting of three courses:
  • Pre-Internship
  • Internship
  • Capstone

Kiara Redman-Trotter, '23

Social Media Marketing

There are endless possibilities within the marketing field. I plan on entering the sports marketing field following graduation. 

Camry Dillie, '23

Double major in Sport and Recreation Business and Social Media Marketing

The Limitless Curriculum gives me the chance to explore my options to determine where I see myself in the future. 

Experiential Learning 

Our courses focus on ethical communication to create positive connections in a community to an organization. 

Students are given the opportunity to apply their skills through internships.

  • Aflac
  • Agricycle Global
  • Ambas Financial Services, LLV
  • Cardinal Stritch University (Marketing Department, Performing Arts Department, etc)
  • Eagle Management RE, LLC
  • Elite Sports Club
  • Golden Spiral Digital
  • Good Earth Lighting
  • Greentree-Teutonia
  • Global Power Components
  • Green Tree Corporation
  • HaloVino
  • Hatch Staffing Services
  • Hotel Dominus
  • Humber Mundie & McClarly
  • Jose's Blue Sombrero
  • Kastijun LTD - Waste Management Company
  • Milwaukee Bucks
  • Milwaukee Marriott Downtown
  • Milwaukee Power Hockey
  • Mission Control/Big Lake Records
  • Molino Victoria S.A
  • Networth Realty of Phoenix
  • Northwestern Mutual
  • Robert W. Baird & Co
  • Sizigi
  • The Commons
  • United Community Center
  • West Point Financial Group
  • Wisconsin LGBT Chamber of Commerce
  • Zarletti Mequon
  • 4th Dimension Recovery Centers
Contact admissions or the program faculty with questions about this program.


Barb S. Spies

Director of Mission Integration|Chair of Graduate Business and Communication

Mission Integration|Business and Communication

(414) 410-4691