Social Media Minor
Program Details
Program Overview
You will learn how organizations use social media to spread their message, capture dollars and connect to their publics. Additionally, you will learn the current research and analytic techniques used to inform social media campaigns. Our Social Media Concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field. In addition, you will explore the basics of communication in our personal branding course (CA 108) and have the opportunity to choose to pursue a deeper understanding of team dynamics or persuasive communication strategies and techniques.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
Students learn how organizations utilize social media to spread their message, capture dollars, and connect to their publics. Additionally, students learn the current research and analytic techniques used to inform social media campaigns. Our social media concentration builds the skills needed for a variety of employment opportunities in social media, a fast-growing field.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Contact admissions or the program faculty with questions about this program.
Barb S. Spies
Director of Mission Integration
