Sport Communications Major
Program Details
Program Overview
You will gain familiarity within the sport industry as well as the tools needed to communicate at the corporate level. Studies include strategies and tactics for written and face-to-face communications with different audiences, public speaking and productive teamwork.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
The Introduction to Sport & Recreation Business (SRB) concentration allows students to gain a foundational level of knowledge of the SRB field. Students will take courses designed around gaining familiarity within the industry, how it works, and paths to career opportunities.
Concentration Overview
Corporate Communication Concentration equips students with the tools they need to communicate at the corporate level. Includes strategies and tactics for communicating with different audiences in writing and face-to-face, public speaking, and working in teams.
Courses in this Concentration
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Applied Statistics
- Introduction to Sport and Recreation Business
- Historical Perspectives of Sport and Recreation
- Organizational Aspects of Sport and Recreation
- Sport and Recreation Facility Management
- Sport and Recreation Leadership
- Team Dynamics
- Communication Tactics
- Strategic Speaking
- Professional Communication
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Experiential Learning
Our program allows students the flexibility to emphasize areas of study they want to spend more time in. We provide students the opportunity to grow in skills they need.
We focus on the importance of creating a caring community in our engagements with others.
Organizations including but not limited to...
- Cardinal Stritch University (Athletic Teams)
- Chapman Basketball Academy
- G-Force Volleyball Club
- I Am Volleyball
- Lakeshore Chinooks
- Milwaukee Admirals Hockey Club
- Milwaukee Bucks
- Milwaukee Radio Alliance
- Milwaukee Recreation Department
- Mount Mary University
- Nicolet High School (Athletic Teams)
- Special Olympics of Wisconsin
- ROC Ventures
- University of Wisconsin- Milwaukee
- Wauwatosa East High School
- Wisconsin Athletic Club

Sport Communications Jobs
Professionalism is key to success. We emphasize corporate communication, sport management and leadership skills in all of our courses.
Job opportunities can include the following:
- Promotions Coordination Manager
- Sports Journalist
- Sports Media Relations Specialist
- Social Media Manager
Other programs to consider
Contact admissions or the program faculty with questions about this program.
Barb S. Spies
Director of Mission Integration