Sport and Recreation Business Major
At the end of the day, sport - along with the growing field of recreation - is a business. Our program focuses on the qualitative and quantitative aspects of business and demonstrates how that relates to the success of sports organizations. The revamped curriculum of our Sport and Recreation Business program will give you experiences in bringing revenue into a sports organization, how to use that money effectively to grow and how to provide great customer service experience.
Program Details
Program Overview
The Sport and Recreation Business (SRB) program prepares you with the knowledge to successfully navigate the ever-changing business aspects of the sport and recreation field. You will be prepared for a variety of career opportunities, including positions with professional sport teams, college athletic departments, college recreation programs and community recreation departments.
Program Concentrations
This program is made up of the following concentrations. Learn more about concentrations.Concentration Overview
This concentration provides students with the concepts and theories that are foundational to any business program.
Concentration Overview
This concentration expands student understanding of business concepts in relation to law, management, and marketing.
Courses in this Concentration
Concentration Overview
The Introduction to Sport & Recreation Business (SRB) concentration allows students to gain a foundational level of knowledge of the SRB field. Students will take courses designed around gaining familiarity within the industry, how it works, and paths to career opportunities.
Concentration Overview
The Advanced Sport & Recreation Business (SRB) concentration is designed to give students a more in-depth view at the SRB field. Students will take courses based on finance, economics, marketing, and sales to understand some of the more critical aspects needed for success in the SRB field.
Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.
Program Coursework
- Applied Statistics
- Introduction to Business
- Business Ethics
- Introduction to Management Information Systems
- Intercultural Communication
- Consumer Economics/Personal Finance
- Business Law I
- Principles of Marketing
- Organization and Management
- Professional Communication
- Introduction to Sport and Recreation Business
- Historical Perspectives of Sport and Recreation
- Organizational Aspects of Sport and Recreation
- Sport and Recreation Facility Management
- Sport and Recreation Leadership
- Legal and Ethical Aspects of Sport and Recreation
- Sport Public Relations and Media
- Economics and Finance of Sport and Recreation
- Marketing of Sport and Recreation
- Sales, Sponsorship, Fundraising in Sport and Recreation
The specific degree requirements on the website are for illustrative purposes and may change at any time. Please contact the Registrar's Office, Academic Advising or refer to the course catalog for detailed program requirements.
Liberal Arts Core
LEADERSHIP: 4 credits
- Freshman Seminar (1 cr.)
- Spiritual & Ethical Literacy (3 cr.)
- Personal Branding Communication (3 cr.)
- Writing for the 21st Century (3 cr.)*
- Quantitative Problem Solving (3 cr.)*
- Language & Culture (3 cr.)
CORE LITERACIES: 15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
- Narratives of Identity (3 cr.)
- Science, Environment & Culture (3 cr.)
- Social Tensions (3 cr.)
- The American Experience (3 cr.)
- Approving the Better Things (3 cr.)
Professional Core
Culminating Experience
- Pre-Internship
- Internship
- Capstone
Timothy Harper, '22
Sport and Recreation Business
My Sport and Recreation Business program classes are preparing me to be a very versatile person.
Camry Dillie, '23
Double major in Sport and Recreation Business and Social Media Marketing
The Limitless Curriculum gives me the chance to explore my options to determine where I see myself in the future.
Travis Shore, '23
Sport and Recreation Business Major
The Sport and Recreation Business program provides the tools for us to develop a stronger understanding of the business side in the world of sports.
Experiential Learning
Sports & Recreation Business students are given opportunities to apply their knowledge through internships.
Internship sites may include:
- Cardinal Stritch University (Athletic Teams)
- Chapman Basketball Academy
- G-Force Volleyball Club
- I Am Volleyball
- Lakeshore Chinooks
- Milwaukee Admirals Hockey Club
- Milwaukee Bucks
- Milwaukee Radio Alliance
- Milwaukee Recreation Department
- Mount Mary University
- Nicolet High School (Athletic Teams)
- Special Olympics of Wisconsin
- ROC Ventures
- University of Wisconsin- Milwaukee
- Wauwatosa East High School
- Wisconsin Athletic Club
Job Opportunities
Students in this program will gain hands-on experience through Stritch Wolves Athletics. As an NAIA athletic program, students can utilize the skills learned and apply them to other universities or high school athletic programs.
Students' experiences will allow them to make immediate impacts in their future careers. The wide range of information that is learned and applied will provide students with the confidence to understand what it takes for organizations to be successful.
Contact admissions or the program faculty with questions about this program.
David W. Snieg
Faculty - Sport and Recreation Business