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Sport and Recreation Business Major

At the end of the day, sport - along with the growing field of recreation - is a business. Our program focuses on the qualitative and quantitative aspects of business and demonstrates how that relates to the success of sports organizations. The revamped curriculum of our Sport and Recreation Business program will give you experiences in bringing revenue into a sports organization, how to use that money effectively to grow and how to provide great customer service experience. 

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Program Overview

The Sport and Recreation Business (SRB) program prepares you with the knowledge to successfully navigate the ever-changing business aspects of the sport and recreation field. You will be prepared for a variety of career opportunities, including positions with professional sport teams, college athletic departments, college recreation programs and community recreation departments.

Program Concentrations

This program is made up of the following concentrations. Learn more about concentrations.

Concentration Overview

This concentration provides students with the concepts and theories that are foundational to any business program.

Concentration Overview

This concentration expands student understanding of business concepts in relation to law, management, and marketing.

Concentration Overview

The Introduction to Sport & Recreation Business (SRB) concentration allows students to gain a foundational level of knowledge of the SRB field. Students will take courses designed around gaining familiarity within the industry, how it works, and paths to career opportunities.

Concentration Overview

The Advanced Sport & Recreation Business (SRB) concentration is designed to give students a more in-depth view at the SRB field. Students will take courses based on finance, economics, marketing, and sales to understand some of the more critical aspects needed for success in the SRB field.

Concentrations on this page are required for this program. Additional courses or concentrations may need to be added to meet program or credit requirements.

Liberal Arts Core

The Liberal Arts Core Curriculum is rooted in the Liberal Arts and our Franciscan heritage. It is designed to create a framework to develop knowledge, skills, and responsibilities necessary to educate students so that they will be prepared to contribute to the world guided by a concern for issues of justice and ethical behavior.

LEADERSHIP:  4 credits
  • Freshman Seminar (1 cr.)
  • Spiritual & Ethical Literacy (3 cr.) 
  • Personal Branding Communication (3 cr.)
  • Writing for the 21st Century (3 cr.)*
  • Quantitative Problem Solving (3 cr.)*
  • Language & Culture (3 cr.)
*For ‘Writing for the 21st Century’ (English) and ‘Quantitative Problem Solving’ (Math), you may need additional courses depending on your placement.

CORE LITERACIES:  15 credits – Choose one (1) course from each broad theme. Course options can be found in the course catalog or on the academic advising page. Broad themes are:
  • Narratives of Identity       (3 cr.)
  • Science, Environment & Culture (3 cr.)   
  • Social Tensions (3 cr.)    
  • The American Experience (3 cr.)
  • Approving the Better Things (3 cr.)

Professional Core

Culminating Experience

Giving students a culminating experience as well as practical work experience, the Professional Core is a graduation requirement for every Stritch student in a bachelor’s degree program. This bachelor’s degree program includes completion of the Professional Core consisting of three courses:
  • Pre-Internship
  • Internship
  • Capstone

Timothy Harper, '22

Sport and Recreation Business

My Sport and Recreation Business program classes are preparing me to be a very versatile person.


Camry Dillie, '23

Double major in Sport and Recreation Business and Social Media Marketing

The Limitless Curriculum gives me the chance to explore my options to determine where I see myself in the future. 

Travis Shore, '23

Sport and Recreation Business Major

The Sport and Recreation Business program provides the tools for us to develop a stronger understanding of the business side in the world of sports.

Experiential Learning

Sports & Recreation Business students are given opportunities to apply their knowledge through internships.

Internship sites may include:

  • Cardinal Stritch University (Athletic Teams)
  • Chapman Basketball Academy
  • G-Force Volleyball Club
  • I Am Volleyball
  • Lakeshore Chinooks
  • Milwaukee Admirals Hockey Club
  • Milwaukee Bucks
  • Milwaukee Radio Alliance
  • Milwaukee Recreation Department
  • Mount Mary University
  • Nicolet High School (Athletic Teams)
  • Special Olympics of Wisconsin
  • ROC Ventures
  • University of Wisconsin- Milwaukee
  • Wauwatosa East High School
  • Wisconsin Athletic Club
Stritch Wolves

Job Opportunities

Students in this program will gain hands-on experience through Stritch Wolves Athletics. As an NAIA athletic program, students can utilize the skills learned and apply them to other universities or high school athletic programs.

Students' experiences will allow them to make immediate impacts in their future careers. The wide range of information that is learned and applied will provide students with the confidence to understand what it takes for organizations to be successful.

Potential Careers & Salaries

Contact admissions or the program faculty with questions about this program.