Course Details
BU 301 Overview
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations. Prerequisite: EC 201 or EC 202.
- 3.00 Credits
- BU
Sections
Principles of Marketing - 2020 Fall BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
8/24/2020 - 12/13/2020
M, W, F 8:00 AM - 8:50 AM
Face to Face
Main Campus
Principles of Marketing - 2020 Fall BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
11/9/2020 - 12/20/2020
Online
Principles of Marketing - 2021 Spring BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
1/25/2021 - 5/16/2021
M, W, F 8:00 AM - 8:50 AM
Face to Face
Main Campus