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Course Details

BU 301 Overview

This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations. Prerequisite: EC 201 or EC 202.

  • 3.00 Credits
  • BU

Sections

Principles of Marketing - 2022 Fall BU 301

This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.

Course Code: BU 301

11/14/2022 - 12/25/2022

Online

Principles of Marketing - 2023 Spring BU 301

This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.

Course Code: BU 301

1/23/2023 - 5/21/2023

M, W, F 8:00 AM - 8:50 AM

Face to Face

Main Campus

Principles of Marketing - 2023 Summer BU 301

This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.

Course Code: BU 301

7/10/2023 - 8/20/2023

Online

To Be Announced

Bus evening/online stdnts only