Course Details
BU 301 Overview
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations. Prerequisite: EC 201 or EC 202.
- 3.00 Credits
- BU
Sections
Principles of Marketing - 2022 Spring BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
1/17/2022 - 5/15/2022
M, W, F 8:00 AM - 8:50 AM
Face to Face
Main Campus
Principles of Marketing - 2022 Summer BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
7/4/2022 - 8/14/2022
M 12:00 AM - 11:59 PM
Online
To Be Announced
Bus evening/online stdnts only