Course Details
BU 301 Overview
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations. Prerequisite: EC 201 or EC 202.
- 3.00 Credits
- BU
Sections
Principles of Marketing - 2022 Fall BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
11/14/2022 - 12/25/2022
Online
Principles of Marketing - 2023 Spring BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
1/23/2023 - 5/21/2023
M, W, F 8:00 AM - 8:50 AM
Face to Face
Main Campus
Principles of Marketing - 2023 Summer BU 301
This survey course covers marketing as an exchange process. Student learn about the 4 Ps and how transactions of both product and service are initiated, motivated, facilitated, and consummated by both business and non-business organizations.
Course Code: BU 301
7/10/2023 - 8/20/2023
Online
To Be Announced
Bus evening/online stdnts only