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Course Details

BU 302 Overview

This course covers the marketing aspects of communication between the firm and its customers. Studies include a brief survey of behavioral sciences and their application to advertising, personal selling, and sales promotion. Prerequisite: BU 301.

  • 3.00 Credits
  • BU

Sections

Marketing Strategy - 2020 Fall BU302

Stritch.DescriptionLabel: This course covers the marketing aspects of communication between the firm and its customers. Studies include a brief survey of behavioral sciences and their application to advertising, personal selling, and sales promotion.

Course Code:
BU 302 A

8/24/2020 - 12/13/2020

M, W 1:10 PM - 2:30 PM

Online