Remote Learning/Telecommute Status in effect Tuesday, January 26, 2021 More details

Skip to main content

Course Details

BU 346 Overview

This course covers development and management of international marketing programs. Students will study problems involved in marketing goods and services in foreign markets given their differing political, cultural and economic conditions. Special attention is given to adaptation of the marketing mix and entry strategies. Prerequisite: BU 301 and BU 340.

  • 3.00 Credits
  • BU

Sections

Global Marketing - 2021 Spring BU 346

This course covers development and management of international marketing programs. Students will study problems involved in marketing goods and services in foreign markets given their differing political, cultural and economic conditions. Special attention is given to adaptation of the marketing mix and entry strategies.

Course Code: BU 346

1/25/2021 - 5/16/2021

T, R 11:00 AM - 12:20 PM

Face to Face

Main Campus