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Course Details

BU 352 Overview

In a rapidly changing consumer based environment, consumer behavior covers a survey of theories applicable to information processing, human behavior, and social interaction. Outcomes of this course are based on the application of consumer behavior strategies to the development of marketing strategies. Prerequisite: BU 301 or MGT 426.

  • 3.00 Credits
  • BU

Sections

Consumer Behavior - 2022 Spring BU 352

In a rapidly changing consumer based environment, consumer behavior covers a survey of theories applicable to information processing, human behavior, and social interaction. Outcomes of this course are based on the application of consumer behavior strategies to the development of marketing strategies.

Course Code: BU 352

4/4/2022 - 5/15/2022

Online

To Be Announced

Bus evening/online stdnts only