Course Details
BU 352 Overview
In a rapidly changing consumer based environment, consumer behavior covers a survey of theories applicable to information processing, human behavior, and social interaction. Outcomes of this course are based on the application of consumer behavior strategies to the development of marketing strategies. Prerequisite: BU 301 or MGT 426.
- 3.00 Credits
- BU
Sections
Consumer Behavior - 2022 Spring BU 352
In a rapidly changing consumer based environment, consumer behavior covers a survey of theories applicable to information processing, human behavior, and social interaction. Outcomes of this course are based on the application of consumer behavior strategies to the development of marketing strategies.
Course Code: BU 352
4/4/2022 - 5/15/2022
Online
To Be Announced
Bus evening/online stdnts only