Course Details

CA 380 Overview

This course is an advanced class examining strategies that non-profits, organizations and individuals use to promote their content. The course provides practical knowledge and analytical skills necessary to create, evaluate and execute social media and mobile campaigns, and to assess effective and ethical social media usage. Case studies, assessments and activities allow the student to develop a strong social media skill set. Prerequisite: Sophomore standing or department consent Prerequisite: Sophomore standing.