Course Details
MBA 504 Overview
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
- 2.00 Credits
- MBA
Sections
Marketing Strategies - 2022 Fall MBA 504
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 504
8/22/2022 - 10/2/2022
Online