Course Details
MBA 504 Overview
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
- 2.00 Credits
- MBA
Sections
Marketing Strategies - 2021 Fall MBA 504
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 504
9/27/2021 - 11/7/2021
Online
Marketing Strategies - 2022 Summer MBA 504
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 504
7/4/2022 - 8/14/2022
Online
To Be Announced