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Course Details

MBA 504 Overview

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

  • 2.00 Credits
  • MBA

Sections

Marketing Strategies - 2021 Fall MBA 504

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 504

9/27/2021 - 11/7/2021

Online