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Course Details

MBA 504 Overview

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

  • 2.00 Credits
  • MBA

Sections

Marketing Strategies - 2023 Spring MBA 504

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 504

1/16/2023 - 2/26/2023

Online

Marketing Strategies - 2023 Spring MBA 504

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 504

2/27/2023 - 4/9/2023

W 6:00 PM - 9:00 PM

Hyflex

Main Campus

Marketing Strategies - 2023 Spring MBA 504

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 504

2/27/2023 - 4/9/2023

Online

To Be Announced