Course Details
MBA 508 Overview
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
- 3.00 Credits
- MBA
Sections
DS:Global Marketing Strategy - 2023 Summer MBA 508
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 508
7/10/2023 - 8/20/2023
Online
Contemp Mkt Strat/Global Perspect - 2023 Fall MBA 508
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 508
8/21/2023 - 10/1/2023
Online
MBA students only
Contemp Mkt Strat/Global Perspect - 2023 Fall MBA 508
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 508
8/21/2023 - 10/1/2023
Online
Mgt & Leadership students only