Course Details
MBA 508 Overview
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
- 3.00 Credits
- MBA
Sections
Marketing Strategies - 2021 Spring MBA 508
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 508
4/5/2021 - 5/16/2021
Online
Corporate partner stdnts only