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Course Details

MBA 508 Overview

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

  • 3.00 Credits
  • MBA

Sections

Marketing Strategies - 2020 Fall MBA508

Stritch.DescriptionLabel: This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code:
MBA 508 B MBA 09 7002

8/17/2020 - 9/27/2020

Online

Baird employees only

Marketing Strategies - 2020 Fall MBA508

Stritch.DescriptionLabel: This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code:
MBA 508 C MBA 09 0000

9/28/2020 - 11/8/2020

Online