Skip to main content

Course Details

MBA 508 Overview

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

  • 3.00 Credits
  • MBA

Sections

DS:Global Marketing Strategy - 2023 Summer MBA 508

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 508

7/10/2023 - 8/20/2023

Online

Contemp Mkt Strat/Global Perspect - 2023 Fall MBA 508

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 508

8/21/2023 - 10/1/2023

Online

MBA students only

Contemp Mkt Strat/Global Perspect - 2023 Fall MBA 508

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 508

8/21/2023 - 10/1/2023

Online

Mgt & Leadership students only