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Course Details

MBA 508 Overview

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

  • 3.00 Credits
  • MBA

Sections

Marketing Strategies - 2021 Spring MBA 508

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 508

1/11/2021 - 2/21/2021

Online

Corporate partner stndts only

Marketing Strategies - 2021 Spring MBA 508

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 508

2/22/2021 - 4/4/2021

Online

Marketing Strategies - 2021 Spring MBA 508

This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.

Course Code: MBA 508

4/5/2021 - 5/16/2021

Online

Corporate partner stdnts only