Course Details
MBA 508 Overview
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
- 3.00 Credits
- MBA
Sections
Marketing Strategies - 2022 Spring MBA 508
This course is a study of marketing from a strategic management perspective. Emphasis is placed on developing overall marketing strategy of a firm. The focus is a higher-level evaluation of strategy based on current marketing challenges, including rapid advancements in technology, the global marketplace, and ethics and social responsibility.
Course Code: MBA 508
1/10/2022 - 2/20/2022
Online
To Be Announced
Corporate partner stdnts only