Course Details

MBA 530 Overview

The course will link the concepts of strategic planning and management to organizational leadership, and apply those concepts to the global marketing function and the supply chain. Strategic planning also is discussed as it relates to other valued operations of organizations. Critical elements will include definitions of value, stakeholder definition and integration, mission statement and organizational vision and values development. Additional work will surround sustainable tools for assessment and development of the internal and external environment. Strategy development, financial analysis and integration of strategic metrics will be assessed and developed. Finally, students will examine the dynamics of leadership and change management through strategic operations and choices.