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Course Details

MBA 614 Overview

In a rapidly changing consumer-based business environment, businesses must understand how the consumer responds to their products and services to stay competitive. This course covers the internal and external influences that affect consumer behaviors and the consumer decision process. Outcomes of this course are based on the application of consumer behavior strategies to the development of marketing strategies through project work and business application. Prerequisite: MBA 508.

  • 3.00 Credits
  • MBA