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Course Details

MBA 615 Overview

This course covers development and management of international marketing programs in a global environment. Students will study problems involved in marketing goods and services in foreign markets given their differing political, cultural and economic conditions. Special attention is given to adaptation of the marketing mix and entry strategies. Case studies and project work will be involved in the real-world application of these concepts. Prerequisite: MBA 508.

  • 3.00 Credits
  • MBA