Course Details

MGTL 541 Overview

Imagination and creativity are now seen as two powerful skills that can be developed and nurtured in humans, as ways to visualize improved futures. The importance of creating new value within an existing organization cannot be overstated. Perhaps the most important type of entrepreneurial activity for a company’s leadership team is creating new strategic value. Therefore, a highly innovative and creative top management team is critically important for strategy design. A deeper understanding of what goes into the creative act of imagining new ideas and developing new value is a critical skill for leaders who need to innovate to create new strategic directions. What is the starting point of innovation and strategic change? How does one lead ethically through change and create a sustainable change effort? Leaders should recognize that the act of developing novel strategies is born of creative, social, and practical imagination skills.