Course Details

PR 204 Overview

This course includes an overview of the history of public relations with opportunities for students to apply public relations techniques to a variety of case studies. Students also will learn the strategies of event planning including researching, marketing, management, and evaluation. Experiential learning opportunities include attending campus and local events and event assessment. Students will demonstrate critical thinking skills as they apply their understanding of course content to the planning and facilitation of both a small- and medium-sized event.