Course Details

PR 332 Overview

In this course, students will explore the history and fundamentals of the practice of public relations, the principles involved in planning a public relations campaign, and campaign elements, including: audience analysis, adaptation, persuasion, group problem solving, research, and writing. Students will create mission statements, boiler plates, position papers, fact sheets, news releases, newsletter articles, and media pitch emails, all to be held in a PR eportfolio.