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Course Details

SRB 330 Overview

This course serves as a study of the fundamental marketing concepts in the sport industry. Students will learn market research and planning processes, engage in determining sport consumer markets and target demographics, as well as develop marketing strategies related to print, broadcast, sponsorships, the Internet, and social media. Prerequisite: Junior standing or department approval.

  • 3.00 Credits
  • SRB

Sections

Marketing of Sport and Recreation - 2020 Fall SRB330

Stritch.DescriptionLabel: This course serves as a study of the fundamental marketing concepts in the sport industry. Students will learn market research and planning processes, engage in determining sport consumer markets and target demographics, as well as develop marketing strategies related to print, broadcast, sponsorships, the Internet, and social media.

Course Code:
SRB 330 A

8/24/2020 - 12/13/2020

M, W, F 10:00 AM - 10:50 AM

Face to Face

Rhiannon McHugh

Main Campus