Course Details
SRB 330 Overview
This course serves as a study of the fundamental marketing concepts in the sport and recreation industry. Students will learn market research and planning processes, engage in determining sport consumer markets and target demographics, as well as develop marketing strategies related to print, broadcast, sponsorships, the Internet and social media. Prerequisite: Junior standing or department approval.
- 3.00 Credits
- SRB
Sections
Marketing of Sport and Recreation - 2023 Fall SRB 330
This course serves as a study of the fundamental marketing concepts in the sport & recreation industry. Students will learn market research and planning processes, engage in determining sport consumer markets and target demographics, as well as develop marketing strategies related to print, broadcast, sponsorships, the Internet and social media.
Course Code: SRB 330
8/28/2023 - 12/17/2023
M, W, F 11:00 AM - 11:50 AM
Face to Face
Rhiannon McHugh
Main Campus