Course Details

SRB 510 Overview

The course is intended to provide students with comprehensive coverage of the many traditional and innovative revenue acquisition methods available to sport and recreation organizations. Along with conventional income sources such as tax support, municipal and corporate bonds, ticket sales and licensing, students will receive in-depth exposure to more recent innovations related to the sale and distribution of media rights, the sale and activation of corporate sponsorships and successful fundraising programs. Best practices related to venue-based income sources such as PSLs, premium seating and the sale of naming rights are given extensive coverage. Finally, students will be exposed to an array of private-public partnership models (P3s) that have emerged as the preeminent project development model for new sport and recreation facilities.