Course Details
SRB 540 Overview
This course is designed to provide an overview of the fundamentals of marketing in sport and students will learn the various ways in which marketing permeates sport. Topics include advertising, promotions, pricing, sponsorships, market segmentations, and the role of research. Students will create a marketing plan for a business to showcase their professional presentation and communication skills.
- 3.00 Credits
- SRB
Sections
Marketing & PR in Sport & Rec - 2021 Spring SRB 540
This course is designed to provide an overview of the fundamentals of marketing in sport and students will learn the various ways in which marketing permeates sport. Topics include advertising, promotions, pricing, sponsorships, market segmentations, and the role of research. Students will create a marketing plan for a business to showcase their professional presentation and communication skills.
Course Code: SRB 540
1/18/2021 - 3/14/2021
M 6:00 PM - 9:00 PM
Face to Face
To Be Announced
Main Campus